Based in Tokyo, Japan, this Ads Marketing Manager position at OpenAI focuses on establishing and expanding the advertising business for small and medium-sized advertisers. This role is well-suited for a marketing professional with deep knowledge of the Japanese advertising market who can execute strategies from scratch.
Role Overview
The Ads Marketing Manager in Tokyo, Japan, drives the growth and revenue outcomes for small and medium-sized businesses on OpenAI's advertising platform. Operating in a hands-on, zero-to-one environment, this professional owns the market strategy across customer acquisition, activation, retention, and expansion. The role collaborates closely with Sales, Product, Ads Engineering, Data Science, and global marketing teams to adapt global capabilities and support large-advertiser initiatives.
Key Responsibilities
Own SMB revenue and growth goals in Japan by translating market opportunities into a focused strategy and measurable marketing programs.
Build acquisition, onboarding, activation, and lifecycle programs that help SMBs launch successfully, see value, and grow their advertising investment.
Identify priority customer segments, verticals, and growth opportunities through customer insight, market analysis, and experimentation.
Recruit, engage, and grow SMB-focused agencies and partners through education, enablement, co-marketing, and scalable programs.
Build awareness and consideration through locally relevant case studies, webinars, events, and educational content, amplified through influencer marketing, owned channels, and paid media.
Partner with Sales to connect marketing programs with customer opportunities and improve handoffs across self-serve and sales-assisted journeys.
Coordinate with Sales and global marketing teams on large-advertiser events, activations, and market engagement.
Adapt global campaigns and programs for Japan, balancing local customer needs with shared resources and capabilities.
Measure commercial impact, test new approaches, and scale programs that improve advertiser acquisition, retention, and revenue.
Bring customer and agency feedback to Product, Ads Engineering, and global teams to inform the advertiser experience and future growth opportunities.
Requirements
Experience in digital advertising, growth marketing, or advertiser marketing, with a track record of delivering measurable business growth.
Deep understanding of Japan’s advertising market, including SMB needs, agency relationships, and local customer behavior.
Experience building and launching programs from scratch, setting priorities in ambiguity, and moving from strategy to hands-on execution.
Strong knowledge of self-serve advertising and performance marketing, with experience improving acquisition, activation, retention, or expansion.
Experience working with agencies and partners to reach, educate, and grow advertisers.
Strong analytical judgment and the ability to connect customer insight, funnel performance, and experimentation to revenue outcomes.
A track record of working effectively with Sales, Product, and global or regional marketing teams.
Strong communication skills in Japanese and English, with the ability to engage local customers and collaborate across global teams.
Nice to Have
Experience at an advertising technology platform such as Google, Meta, or a comparable business.
Experience taking global programs into Japan and using local insights to improve the broader approach.
Experience delivering advertiser events or activations with sales teams, alongside scalable SMB growth programs.
Skills and Tools
Digital Advertising
Growth Marketing
Advertiser Marketing
Performance Marketing
Self-Serve Advertising
Data Analysis
Experimentation
About the Company
OpenAI is an artificial intelligence research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. The organization pushes the boundaries of AI capabilities and deploys safe products globally while valuing diverse perspectives, voices, and experiences. OpenAI operates as an equal opportunity employer.
How to Apply
Apply on the official company careers page.
