About this role
Scale AI needs a strategic marketer to drive pipeline and revenue by scaling account-based marketing playbooks for enterprise accounts across key industry verticals. The growth marketing team requires a dedicated professional to own 1:1 campaigns, align closely with enterprise sellers, and orchestrate multichannel programs that engage entire buying committees.
Working alongside the Head of Growth Marketing, the Account Based Marketing Lead will design vertical-specific strategies for healthcare, financial and professional services, and consumer sectors. The ideal candidate brings a strong background in B2B enterprise marketing, analytical rigor, and hands-on experience with modern ABM tools to measure and optimize pipeline impact.
What you will do
- Build and execute 1:1 account-based marketing programs for strategic enterprise accounts, owning strategy and channel mix from end to end.
- Develop vertical-specific campaign strategies tailored to the buying behaviors and pain points of target industries.
- Partner with enterprise sellers on joint account planning, stakeholder mapping, and coordinated campaign execution.
- Orchestrate multichannel campaigns across digital advertising, direct mail, web, and in-person experiences to engage buying committees.
- Define ABM key performance indicators and build reporting frameworks to demonstrate campaign impact on pipeline creation and revenue.
- Collaborate with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences.
- Manage a bench of creative production and fulfillment partners while balancing turnaround times and delivery logistics.
What you need
- Bring at least 5 years of B2B marketing experience with a minimum of 3 years focused specifically on account-based marketing.
- Demonstrate a proven track record of driving measurable pipeline at enterprise accounts.
- Possess experience working directly with enterprise sales teams on joint account planning and coordinated campaign execution.
- Have hands-on experience using ABM platforms, marketing automation tools, and Salesforce for pipeline tracking and attribution.
- Show strong analytical skills with a bias for action and the ability to present strategy clearly to senior stakeholders.
Nice to have
- Experience marketing to healthcare, financial services, professional services, or consumer goods verticals
- A portfolio of campaigns that engaged executives and drove measurable business results
- Background in executive engagement programs and familiarity with intent data and account-targeted digital advertising
- Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company
Benefits
- Comprehensive health, dental, and vision coverage
- Retirement benefits
- Learning and development stipend
- Generous paid time off
- Commuter stipend
- Equity-based compensation
Skills and tech stack
Questions candidates ask
What is the salary range for this position?
The base salary range for this full-time position in San Francisco and New York is $158,400 to $198,000 USD. Total compensation packages also include equity and benefits.
Where is the role located?
This position is located in San Francisco, CA or New York, NY.
What benefits are included?
Employees receive comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, generous PTO, and potentially a commuter stipend.
What is the policy on reapplying?
The company policy requires a 90-day waiting period before reconsidering candidates for the same role.