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Account Based Marketer

CognitionSan FranciscoMarketing
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Salary
Not listed
Job type
Full-time
Posted
6 Jan 2026
Status
Open · checked 7d ago

About this role

Cognition is hiring a full-time Account Based Marketer in San Francisco to own the end-to-end revenue motion for priority verticals and build repeatable go-to-market machines. This role suits an experienced B2B enterprise professional who excels at cross-functional collaboration and translating technical AI products into business outcomes.

Role Overview

Cognition is seeking an Account Based Marketer to establish and scale repeatable growth mechanisms across key industries. Operating in San Francisco, this position bridges Sales, Marketing, and Account teams to define industry-specific go-to-market motions, target strategic verticals, and turn customer deployments into powerful proof assets that drive future deals.

Key Responsibilities

Build and operationalize industry-specific GTM motions for priority verticals, establishing ideal customer profiles, intent signals, buyer journeys, and repeatable sales plays.
Design and execute vertical ABM strategies spanning 1:1, 1:few, and 1:many campaigns in partnership with Field Marketing, PLG, and Sales.
Translate real customer outcomes into compelling demand content, sales enablement materials, industry narratives, and web assets.
Collaborate with Product Marketing to adapt core positioning into tailored vertical messaging and use cases.
Own the full customer value lifecycle from acquisition and deployment to value realization and amplification.
Track, analyze, and optimize pipeline performance categorized by vertical and marketing channel.

Requirements

Five to ten years of professional experience in enterprise B2B go-to-market functions, including meaningful background in ABM, demand generation, sales strategy, or product marketing.
Demonstrated success in building vertical GTM motions that measurably impact pipeline and revenue.
Strong operational capability to build initiatives from scratch, scale successful programs, and eliminate underperforming strategies.
Ability to clearly communicate complex technical products such as AI, developer tools, and infrastructure into business outcomes that resonate with buyers.
Exceptional talent for leveraging customer impact to create deal-closing assets including case studies, references, and executive narratives.
Proven skill in working cross-functional and influencing without authority across Sales, Account Management, and technical delivery teams.

Nice to Have

Prior experience working within developer tools, artificial intelligence, machine learning, or engineering productivity platforms.
Professional background at an organization utilizing a services-plus-product business model, such as forward-deployed engineering or solutions engineering.
Familiarity with regulated sectors including financial services, defense, or healthcare.

Skills and Tools

Account-Based Marketing (ABM)
Demand Generation
Sales Strategy
Product Marketing
GTM Operations
Cross-Functional Leadership

About the Company

Cognition is an applied AI lab located in San Francisco that builds end-to-end software agents and is recognized as the creator of Devin, the first AI software engineer. The talent-dense team consists of world-class competitive programmers, former founders, and industry leaders hailing from cutting-edge organizations like Scale AI, Palantir, Cursor, Waymo, Tesla, Google DeepMind, and Nuro.

How to Apply

Interested candidates should visit the official Cognition careers page to submit an application for the Account Based Marketer position.

Questions candidates ask

Where is the Account Based Marketer role located?

The position is based in San Francisco, California.

What is the primary focus of this marketing role?

The role focuses on building repeatable go-to-market machines, designing vertical ABM strategies, and owning the end-to-end revenue motion for priority industries.

How many years of experience are required?

Candidates must have 5 to 10 years of experience in enterprise B2B go-to-market roles.

What background is considered a bonus for applicants?

Bonus points are given for experience in developer tools, AI/ML, engineering productivity platforms, services-plus-product business models, or regulated industries.

How should I apply for this position?

Candidates can apply directly on the official Cognition company careers page.

Ready to apply?

The application is on the official Cognition careers page.

Apply on company site