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ABM/Enterprise Demand

CognitionSan FranciscoMarketing
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Salary
Not listed
Job type
Full-time
Posted
23 Sept 2026
Status
Open · checked 9d ago

About this role

Role Overview

The Enterprise Demand Lead at Cognition in San Francisco is a hands-on strategic role responsible for building the demand engine behind enterprise growth. This position suits an experienced marketing professional who can identify high-value market opportunities and execute coordinated campaigns to generate qualified enterprise pipeline.

Key Responsibilities

Build and execute Cognition's enterprise demand strategy by identifying priority verticals, major strategic accounts, and market opportunities.
Develop differentiated go-to-market motions tailored for key industries rather than applying generic playbooks.
Create repeatable demand programs and bespoke one-to-one programs for major strategic accounts in close partnership with sales.
Design integrated campaign plans across paid, web, content, field, and direct outreach channels.
Transform customer outcomes and real-world success stories into powerful campaign ideas, vertical narratives, and proof points.
Orchestrate cross-functional collaboration with product marketing, paid growth, web and CRO, field marketing, sales, and RevOps.
Run a high-velocity testing program to experiment with new enterprise audiences, verticals, messages, and offers.
Utilize artificial intelligence aggressively for market research, account segmentation, campaign development, and workflow execution.

Requirements

Minimum of 7 years of professional experience in enterprise B2B demand generation, account-based marketing, integrated campaigns, growth marketing, or go-to-market strategies.
Proven track record of designing and executing campaigns that successfully generate meaningful enterprise pipeline.
Experience in developing vertical-specific go-to-market programs alongside one-to-one, one-to-few, and one-to-many account motions.
Deep understanding of complex business-to-business buying committees and enterprise sales cycles.
Strong analytical abilities with comfort measuring performance at the account, vertical, and pipeline levels.
Ability to operate as both a strategist and a hands-on executor who builds from zero and scales effectively.
Capability to translate complex technical products into tangible enterprise business outcomes.

Skills and Tools

Enterprise B2B demand generation
Account-Based Marketing (ABM)
Integrated campaign strategy
Go-to-market (GTM) planning
Vertical marketing and industry analysis
Pipeline analytics and RevOps alignment
Artificial intelligence-driven marketing workflows
Cross-functional team orchestration

About the Company

Cognition is an applied artificial intelligence lab that builds end-to-end software agents and is known as the creator of Devin, the first AI software engineer. The talent-dense team consists of world-class competitive programmers, former founders, and industry leaders from cutting-edge organizations. The company focuses on solving massive global problems and building artificial intelligence capable of reasoning through real-world tasks.

How to Apply

Interested candidates should visit the official Cognition careers page to submit an application for this role.

Questions candidates ask

What is the primary focus of the Enterprise Demand Lead role?

The role focuses on building the demand engine behind Cognition's enterprise growth, identifying priority verticals and major strategic accounts, and generating qualified enterprise pipeline.

Where is this position located?

This position is located in San Francisco.

How many years of experience are required?

Candidates must have 7+ years of experience in enterprise B2B demand generation, account-based marketing, integrated campaigns, growth marketing, or go-to-market.

What teams will the Enterprise Demand Lead work with?

The role involves partnering closely with Product Marketing, Paid Growth, Web and CRO, Field Marketing, Sales, and RevOps teams.

What is Cognition known for building?

Cognition is an applied AI lab that builds end-to-end software agents and created Devin, the first AI software engineer.

Ready to apply?

The application is on the official Cognition careers page.

Apply on company site