Role Overview
The Vice President of Product Marketing at CreatorIQ is a senior leadership role based in Los Angeles, reporting directly to the Chief Marketing Officer. This position is ideal for an experienced B2B SaaS professional who can guide the company's product marketing function through its next growth phase as an AI-native operating system for creator-led growth.
Key Responsibilities
Lead the complete Product Marketing function, setting operating cadence, performance expectations, and strategic priorities while developing Director- and Manager-level talent.
Formulate and evolve product positioning, messaging, and value propositions for enterprise buyers across platform features, data insights, and AI-native capabilities.
Direct go-to-market strategies for key product launches and strategic initiatives in partnership with Product, Sales, Customer Success, and Revenue Marketing teams.
Transform complex data, infrastructure, and AI capabilities into engaging business narratives for executive buyers, analysts, partners, and customers.
Build a comprehensive market and competitive intelligence system utilizing buyer research, customer insight, win/loss data, and market trends.
Enhance sales enablement by supplying revenue teams with persona insights, competitive guidance, messaging, and tools for complex enterprise sales cycles.
Collaborate with peer marketing leaders to design an integrated strategy uniting product narratives, brand expression, and demand creation.
Act as a strategic bridge between the market and the Product organization by integrating customer and competitive feedback into roadmap conversations.
Establish scalable processes and standards for the product marketing team to maintain consistency and speed across an expanding product portfolio.
Requirements
Demonstrated success leading Product Marketing in B2B SaaS or enterprise technology environments, with hands-on experience in strategy, team leadership, and cross-functional execution.
Deep expertise in go-to-market strategy, product positioning, messaging, product launches, competitive intelligence, and sales enablement.
Strong business strategy skills to connect product features, market dynamics, and customer needs into distinct commercial priorities.
Exceptional storytelling and communication skills capable of simplifying technical, data-heavy, or AI-driven concepts for executive stakeholders and sales teams.
Collaborative executive capability to influence across organizational boundaries and build alignment with diverse internal teams.
Proven people leadership experience in setting vision, establishing accountability, and coaching talent.
Comfort operating amidst product and market evolution, balancing long-term platform storytelling with short-term business execution.
Ability to sponsor and prioritize responsible AI adoption, ensuring governance standards are met while delivering business value.
Nice to Have
Candidates who meet approximately 50% of the criteria and are passionate about CreatorIQ's mission are strongly encouraged to apply.
Skills and Tools
Product Marketing Strategy
Go-to-Market (GTM) Strategy
Enterprise B2B SaaS Positioning
Competitive and Market Intelligence
Sales Enablement
AI Adoption and Governance
Cross-functional Leadership
Salary and Benefits
Annual Salary Range: $214,000 to $278,000 USD
15 days of vacation plus floating and company holidays
Comprehensive medical, dental, vision, life, and disability insurance packages
401(k) retirement planning plan
Paid parental leave and wellness benefits
Work from home stipend for home office setup
Access to a learning platform for ongoing training and development
About the Company
CreatorIQ serves as the operating system for creator-led growth, utilized by over 1,300 global brands and agencies such as Google, Delta Air Lines, and Nestlé. Powered by the Creator Graph, the company processes millions of daily social posts to unify fragmented platform data into a single system of record. Recognized as a top workplace and a fast-growing technology company, CreatorIQ operates on a flexible work model combining remote and in-person collaboration.
How to Apply
Interested candidates should visit the official CreatorIQ careers page to submit their application.
