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Strategy Lead - Acquisition (Germany)

iwocaBerlinStrategy and Product
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Salary
Not listed
Job type
Full-time
Posted
30 Apr 2026
Status
Open · checked 7d ago

About this role

The Strategy Lead - Acquisition position at iwoca is an opportunity based in Berlin that guides the growth and activation outcomes for the German market. This role suits an analytical commercial leader with people management experience who thrives at the intersection of business strategy, data, and technology.

Role Overview

Operating from the Berlin office, the Strategy Lead sits within the Acquisition Strategy and Tech team to serve as the integrated growth engine for iwoca in Germany. Reporting to the Head of Direct Acquisition, this full-time role directs a multidisciplinary team of three professionals. The position bridges high-level commercial strategy with technical infrastructure, owning the end-to-end acquisition funnel from initial touchpoint to loan application.

Key Responsibilities

Understand the German SME lending landscape deeply to refine go-to-market strategies and targeting.
Translate customer insights into prioritized commercial opportunities and clear product problems.
Own the acquisition and onboarding roadmap, partnering with engineers and data scientists on lead scoring, eligibility checkers, and onboarding tools.
Collaborate with marketing and sales to optimize website content, decisioning logic, and sign-up flows for higher conversion.
Design, execute, and interpret A/B tests across messaging, onboarding flows, and targeting tools.
Manage, coach, and develop two commercial strategy analysts and a data scientist focused on operational excellence.
Align cross-functional stakeholders across engineering, data, marketing, and commercial teams around clear metrics and goals.

Requirements

Strong commercial mindset with a proven track record of driving go-to-market strategy and measurable acquisition growth.
Experience in growth strategy, revenue operations, or a highly analytical commercial role driving product-led or tech-enabled growth.
Proven team leadership or people management experience with the ability to build culture in a new unit.
Fluency in German alongside strong written communication skills for customer-facing environments.
Strong analytical capabilities, including experience with A/B testing tools and experimentation frameworks.
Experience working with or a strong desire to learn technical models like predictive targeting, lead scoring, or qualification logic.
Ability to work from first principles and navigate ambiguity with autonomy and curiosity.

Nice to Have

Experience working in fintech, B2B SaaS, lending, or regulated products.
Background collaborating closely with data science, product, or engineering teams to ship models or features.
Knowledge of B2B financial products or the German SME ecosystem.

Skills and Tools

Growth Strategy and Revenue Operations
Experimentation Frameworks and A/B Testing
Data Analysis and Funnel Optimization
Technical Models (Lead Scoring and Predictive Targeting)
Cross-functional Leadership and Team Coaching
German Language Fluency

Salary and Benefits

26 days of annual vacation plus a free day for your birthday.
One-month fully paid sabbatical after 4 years of service.
Mental health support with direct access to certified psychologists via OpenUp.
Annual team winter ski chalet trip and summer company getaways.
Gym membership subsidy of €25 for Urban Sports Club or Fit711.
Monthly €30 contribution towards the Deutschlandticket.
Company pension scheme with Canada Life.
A paid volunteer day to support a charity of choice.
Learning and development budget, book budget, learning German budget, access to Treehouse, and company-wide talks.
Corporate benefits discounts and fully stocked office fridges with drinks and snacks.

About the Company

Iwoca builds flexible finance solutions to help small businesses grow, overcoming cash flow pressures with smart technology, data science, and customer service. The company has funded over 100,000 businesses with more than £4 billion, supporting communities and economies. The workplace culture champions independent thinking, evidence-based decisions, and the best idea winning, supported by modern AI infrastructure and a diverse team representing over 35 nationalities.

How to Apply

Interested candidates should review the official company careers page and submit an application directly through the iwoca recruitment portal.

Questions candidates ask

Where is the Strategy Lead - Acquisition role located?

The position is based in the Berlin office, located in Prenzlauer Berg.

What department does this role belong to?

This role sits within the Strategy and Product department, specifically inside the Acquisition Strategy and Tech team.

Who does this position report to?

The Strategy Lead reports directly to the Head of Direct Acquisition.

What language skills are required for this job?

Candidates must have fluency in German along with strong written communication skills tailored to customer-facing environments.

What team management responsibilities are included?

The role involves managing, coaching, and developing an initial team of two commercial strategy analysts and a data scientist.

Ready to apply?

The application is on the official iwoca careers page.

Apply on company site