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Senior Performance Marketing Manager (Paid Social)

iwocaLondonMarketing, PR and Communications
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Salary
£70K - £90K GBP
Job type
Full-time
Work mode
Remote
Posted
25 Sept 2026
Status
Open · checked 7d ago

About this role

The Senior Performance Marketing Manager position at iwoca in London offers a remote-friendly opportunity to lead paid social acquisition for a growing financial services firm. This role suits an ambitious marketing professional with a strong background in scaling paid social budgets and driving profitable customer growth across multiple products.

Role Overview

The Direct Acquisition team seeks a skilled professional to own Paid Social as a core channel, scaling campaigns across Meta, TikTok, and other platforms. The remit involves expanding audience reach, bringing a new credit card product to market alongside core lending options, and managing multi-product overlaps. The successful candidate will leverage robust data measurement, advanced creative strategies, and daily AI tools to drive impactful growth.

Key Responsibilities

Own the Paid Social channel vision, roadmap, budget allocation, and leadership performance reporting.
Architect full-funnel structures across Meta, TikTok, and LinkedIn, covering awareness, prospecting, lead capture, re-targeting, and conversion.
Build campaign strategies and measurement frameworks to bring the company credit card product to market.
Expand audience reach through content-led lead capture campaigns targeting out-of-market prospects.
Design and execute conversion lift studies and geo-lift tests to prove incremental value and justify budget expansions.
Manage and develop a Performance Marketing Executive by coaching them on strategic thinking and commercial analysis.
Partner closely with data science, engineering, compliance, and brand teams.

Requirements

Mechanically curious mindset with a solid understanding of platform algorithms and industry networks.
High-initiative approach to defining experiments, drafting business cases, and driving projects independently.
Analytically self-sufficient capability to pull data, build performance views, and think in terms of CLTV, ROI, and marginal returns.
AI-native proficiency in using artificial intelligence tools daily for analysis, workflow automation, and creative development.
Commercially minded focus on profitable customer acquisition and lifetime value.
Proven track record of scaling paid social budgets based on measured commercial performance.
Deep campaign architecture expertise on Meta, including bidding strategies and audience signals.

Nice to Have

B2B paid social experience or a strong analytical B2C background.
Prior experience managing or coaching junior team members.
Fluency in measurement and incrementality methodologies such as conversion lift studies.
Hands-on experience running TikTok advertising at scale.
Background in fintech or financial services.

Skills and Tools

Paid Social Strategy
Meta and TikTok Advertising
Full-Funnel Campaign Architecture
Conversion Lift Studies and Incrementality
AI Tools for Marketing Automation and Analysis
Data Analysis and Commercial Reporting

Salary and Benefits

Annual salary ranging from £70,000 to £90,000 with regular benchmarking and quarterly reviews.
Flexible working hours and remote-friendly arrangements.
Medical insurance from Vitality with discounted gym memberships, a dedicated dental plan or health cash plan, and a private GP service.
25 days of annual leave, an extra day off for birthdays, the option to buy or sell five extra days, and unlimited unpaid leave.
Fully paid one-month sabbatical after four years of service.
3% pension contributions on total earnings and an employee equity incentive scheme.
Generous parental leave, nursery tax savings, electric car scheme, and cycle-to-work program.
Access to a learning and development budget, learning platforms like Treehouse, and two annual company retreats.

About the Company

iwoca, operating through iwoca, builds smart technology, data science-driven financial solutions, and customer service to help small businesses access responsive funding. Having already cleared the way for 100,000 businesses with over £4 billion in funding, the passionate team strives to support one million SMEs through defining moments. The organization fosters a culture of learning, growth, support, and skill diversity.

How to Apply

Candidates should visit the official company careers page to submit their application for this role.

Questions candidates ask

What is the salary range for the Senior Performance Marketing Manager role?

The salary ranges from £70,000 to £90,000 per year, which is benchmarked regularly with quarterly performance reviews.

Is remote work permitted for this position?

Yes, the role offers remote flexibility alongside office spaces available in London, Leeds, Berlin, and Frankfurt.

What platforms are the primary focus for paid social campaigns?

The primary paid social focus includes Meta and TikTok, with opportunities to expand into untapped platforms like LinkedIn and YouTube Shorts.

What level of AI experience is required?

Candidates must be AI-native, meaning they already use artificial intelligence tools daily for analysis, creative development, reporting, or workflow automation.

What benefits are included with the employment package?

Benefits include Vitality medical insurance, a private GP service, 25 days of annual leave plus birthday leave, a paid sabbatical after four years, pension contributions, an equity incentive scheme, and learning budgets.

Ready to apply?

The application is on the official iwoca careers page.

Apply on company site