Role Overview
The Growth Product Manager - Customer Acquisition at iwoca (iwoca) will own the systems and journeys that drive German business acquisition from initial click to completed loan application. This hybrid position is based in London or Berlin and suits an analytical professional who prefers data-backed experimentation over assumptions.
Key Responsibilities
Manage the complete user funnel from first visit to loan application, including signup flows and embedded eligibility checks.
Define the product roadmap for customer acquisition and determine the technical features built by the squad.
Oversee the scoring and segmentation models that guide marketing ad spend and sales team outreach priorities.
Partner with data scientists and engineers to deploy lead scoring systems, eligibility checkers, and streamlined signup flows.
Collaborate with marketing and sales to revise website content, user journeys, and decisioning logic to boost conversion rates.
Eliminate friction in the application process so obtaining funding takes minutes rather than hours.
Serve as the technical point of contact for German marketing, sales, and channel management teams regarding attribution, tracking, and data pipelines.
Diagnose and resolve data quality problems, dashboard errors, and attribution discrepancies swiftly.
Design, execute, and analyze A/B tests concerning messaging, targeting, and eligibility logic.
Guide day-to-day squad operations by translating commercial strategy goals into actionable briefs and testable hypotheses.
Requirements
Prior experience working as a product manager, growth product manager, or in a function focused on product-led growth outcomes.
Strong analytical skills alongside practical experience utilizing experimentation frameworks and A/B testing platforms.
Hands-on background with tracking and attribution technologies such as GA4, Amplitude, GTM, server-side tagging, or ad platform conversion feedback.
Capability to act as the product voice for modeling initiatives, challenging assumptions and translating model outputs into decisions.
Proficiency in leveraging AI tools through structured prompting and iterative interaction to solve problems and boost productivity.
Nice to Have
Background in fintech, lending, B2B SaaS, or regulated industries.
Past collaboration with data science teams or participation in modeling projects.
Fluent German language skills combined with strong written communication abilities for customer-facing environments.
Familiarity with the German SME market or B2B financial products.
Experience working within or helping to establish newly formed cross-functional teams.
Skills and Tools
Product-led growth and A/B testing frameworks
Tracking and attribution setups (GA4, Amplitude, GTM, server-side tagging)
AI productivity tools and structured prompting
Funnel optimization, user journey mapping, and conversion rate improvement
Cross-functional team leadership and agile prioritization
Salary and Benefits
Competitive annual salary ranging from £60,000 to £80,000.
Flexible working hours to support work-life balance.
Vitality medical insurance featuring discounted gym memberships.
Choice between a dedicated dental plan or a health cash plan for everyday medical expenses.
Private GP service covering the employee, partner, and dependents.
25 days of annual leave plus an extra day off for birthdays, options to buy or sell 5 days of holiday, and unlimited unpaid leave.
One-month fully paid sabbatical after completing four years of service.
Instant access to external counseling and therapy sessions.
3% employer pension contributions on total earnings and an employee equity incentive scheme.
Generous parental leave, nursery tax benefits, an electric car scheme, and a cycle-to-work program.
Two annual company retreats to international destinations.
Dedicated learning and development budget, internal talks, and access to learning platforms like Treehouse.
About the Company
iwoca (iwoca) uses smart technology, data science, and responsive customer service to deliver flexible SME finance. Having already supported over 100,000 businesses with more than £4 billion in funding, the company aims to help one million small businesses succeed during their defining moments. The workplace culture emphasizes continuous learning, skill diversity, and supporting professional growth.
How to Apply
Interested candidates should submit their application directly through the official company careers page.
