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Strategy Lead - Acquisition (German Speaking)

iwocaLondonStrategy and Product
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Salary
Not listed
Job type
Full-time
Posted
27 Apr 2026
Status
Open · checked 7d ago

About this role

The Strategy Lead - Acquisition (German Speaking) position at iwoca is an exciting full-time leadership role based in London. This position suits an analytical commercial professional fluent in German who wants to drive tech-enabled growth and shape the future of small business lending.

Role Overview

Operating from the London office, this role sits at the intersection of commercial strategy, data, and technology. Reporting directly to the Head of Direct Acquisition, the successful candidate will lead an interdisciplinary team of three and take complete ownership of acquisition and activation outcomes for the German market. The primary objective is to co-define growth strategies while partnering closely with engineering and data teams to build robust systems, onboarding journeys, and targeted experiments.

Key Responsibilities

Understand the German SME lending landscape deeply, translating market and customer insights into defined product problems and prioritised commercial opportunities.
Own the end-to-end acquisition and onboarding roadmap, collaborating with engineers and data scientists to develop tools like lead scoring systems and eligibility checkers.
Design, run, and interpret A/B tests across messaging, targeting, onboarding tools, and product flows to increase conversion rates.
Manage, coach, and develop an initial team consisting of two commercial strategy analysts and a data scientist.
Lead cross-functional initiatives by aligning engineering, data, marketing, and commercial stakeholders around clear goals and success metrics.

Requirements

Strong commercial mindset with proven experience driving go-to-market strategy and measurable acquisition growth.
Background in growth strategy, revenue operations, or a highly analytical commercial role demonstrating tech-enabled or product-led growth.
Proven people management or team leadership experience, capable of building a strong culture and establishing operating rhythms in a new team.
Fluency in German along with strong written communication skills tailored for customer-facing environments.
Strong analytical capability, accompanied by experience with experimentation frameworks and A/B testing tools.
Familiarity with or a strong desire to learn about technical models like lead scoring, predictive targeting, or qualification logic.
Ability to work from first principles and thrive in ambiguity with high curiosity and autonomy.

Nice to Have

Experience working within fintech, lending, B2B SaaS, or regulated products.
Prior experience collaborating closely with engineering, product, or data science teams to ship features or models.
Direct knowledge of the German SME ecosystem or B2B financial products.

Skills and Tools

Growth analytics and performance modeling
A/B testing tools and experimentation frameworks
Lead scoring systems and qualification logic
Cross-functional team leadership and people management
First-principle problem solving and funnel analysis
Fluency in German and English

Salary and Benefits

Flexible working hours to support work-life balance.
Medical insurance from Vitality, including discounted gym membership, alongside a choice between a dental plan or a health cash plan.
Private GP service for employees, partners, and dependents.
25 days of annual leave plus an extra day off for a birthday, with options to buy or sell up to five additional days, plus unlimited unpaid leave.
One-month fully paid sabbatical after completing four years of service.
Instant access to external counselling and therapy sessions for emotional and mental health support.
3% pension contributions on total earnings and an employee equity incentive scheme.
Generous parental leave, a nursery tax benefit scheme, an electric car scheme, and a cycle-to-work scheme.
Two annual company retreats to destinations such as France, Italy, and Spain.
Dedicated learning and development budget, company-wide talks, and access to learning platforms like Treehouse.

About the Company

iwoca builds smart technology, data science, and five-star customer services to ensure that small businesses can access flexible and responsive finance. Having already funded over 100,000 businesses with more than £4 billion, the passionate team strives to support one million SMEs in their defining moments. The company fosters a culture of continuous learning, skill diversity, and support, offering vibrant offices in London, Leeds, Berlin, and Frankfurt complete with snacks, drinks, and regular community events.

How to Apply

Interested candidates should visit the official company careers page to submit their application for the Strategy Lead - Acquisition (German Speaking) position.

Questions candidates ask

Where is this job located?

This position is based in London, though iwoca also has offices in Leeds, Berlin, and Frankfurt.

What language skills are required for this role?

Fluency in German is required, alongside strong written communication skills tailored to customer-facing environments.

How many people will I manage in this role?

You will initially lead a team of three, consisting of two commercial strategy analysts and a data scientist.

What kind of background do I need for this position?

You need a strong commercial mindset with experience in growth strategy, revenue operations, or an analytical commercial role driving tech-enabled or product-led growth.

Are there any nice-to-have qualifications?

Yes, experience in fintech, lending, B2B SaaS, or regulated products, as well as knowledge of the German SME ecosystem, are considered a bonus.

Ready to apply?

The application is on the official iwoca careers page.

Apply on company site