Senior Performance Marketing Manager, Global Paid Social & Mobile UA
About this role
Scaling customer acquisition efficiently across global markets while managing hundreds of millions in ad spend requires direct ownership of high-budget paid channels. The Growth Marketing team inside the Consumer and Business group tackles this challenge by driving data-driven, full-funnel acquisition strategies for Coinbase.
This hire takes charge of the global performance marketing program across paid social platforms and mobile user acquisition channels. Responsibilities include building custom AI-driven workflows, executing a rigorous testing agenda, and partnering closely with Data Science to connect campaign performance to downstream business outcomes.
Ideal candidates bring substantial experience managing large-scale budgets and a strong technical aptitude for leveraging automation tools and generative AI in marketing operations. A background in B2C fintech or high-consideration consumer financial products helps ensure success within this high-intensity environment.
What you will do
- Manage end-to-end global strategy and execution across paid social platforms and mobile user acquisition to achieve aggressive user growth and efficiency targets.
- Drive a rigorous testing agenda across creatives, audiences, bidding strategies, and landing experiences to scale playbooks globally.
- Partner with Data Science and Analytics to design experiments, incrementality tests, and mobile measurement frameworks.
- Manage platform relationships with ad networks and mobile measurement partners to unlock new capabilities and align on joint growth plans.
- Build and maintain performance dashboards and reporting for spend across geographies, products, and channels while surfacing insights to leadership.
- Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.
What you need
- Bring a minimum of 5 years of hands-on performance marketing experience with deep expertise in paid social and mobile user acquisition.
- Demonstrate a proven track record of owning large-scale ad budgets and delivering measurable improvements in acquisition efficiency.
- Possess strong technical aptitude utilizing automation tools, low-code platforms, and LLMs to prototype custom agents and AI-driven workflows.
- Apply an analytical mindset using spreadsheets and business intelligence tools to build tests, interpret results, and make data-grounded decisions.
- Maintain deep experience with mobile measurement and privacy-aware execution, including SKAN, mobile measurement partners, and incrementality testing.
- Show prior business-to-consumer experience, with fintech, crypto, or high-consideration financial products strongly preferred.
Nice to have
- Fintech, crypto, or high-consideration consumer financial products experience
Benefits
- Medical
- Dental
- Vision
- 401(k)
Skills and tech stack
Questions candidates ask
What is the remote work policy for this role?
Coinbase operates as a remote-first, but not remote-only company. Employees can expect to get together quarterly for intense in-person working sessions known as surges.
What is the salary range for this position?
The annual base salary range is $170,765 to $200,900 USD, which excludes equity and bonus eligibility.
What channels will this person manage?
The role owns end-to-end global strategy across paid social networks such as Meta, TikTok, Snap, and Reddit, alongside mobile display user acquisition.