Role Overview
The Senior Performance Marketing Analyst position at Grow Therapy in New York City is a hands-on media buying and analytical role focused on client acquisition. This opportunity suits an experienced performance marketer who thrives on managing paid social channels, running creative tests, and solving complex growth challenges in a mission-driven healthcare environment.
Key Responsibilities
Own day-to-day management and optimization of paid social campaigns, covering account structure, budgets, bidding, audiences, and pacing against targets.
Build and execute a high-velocity creative testing roadmap alongside the creative team by writing briefs, designing tests, reading results, and scaling successful concepts.
Translate performance data into actionable decisions by building internal reporting and analysis, identifying measurement lenses, and delivering strategic recommendations.
Support channel strategy and planning through forecasting, budget scenarios, marginal efficiency analysis, and regular performance reporting.
Scale creator and affiliate paid partnerships by coordinating with agencies, sourcing and evaluating creators, and measuring performance.
Launch and evaluate emerging channels from initial proposal to final read to determine future investment opportunities.
Contribute to advanced measurement methodologies, including incrementality testing, geo-lift testing, privacy-safe conversion tracking, and attribution.
Partner cross-functionally with creative, data, conversion rate optimization, lifecycle, finance, and legal teams to optimize the funnel end-to-end.
Manage day-to-day platform and vendor relationships to ensure business goals are met.
Requirements
Possess 3 to 5+ years of experience in performance marketing with direct, hands-on paid social buying experience inside ad managers.
Demonstrated experience scaling volume while managing to efficiency targets like CAC, ROAS, or LTV:CAC for direct consumer acquisition.
Analytically self-sufficient with fluency in spreadsheets and AI or BI tools.
Strong creative instincts with a proven track record of briefing and iterating alongside creative partners.
Highly organized and capable of prioritizing a large volume of campaigns, tests, and partners simultaneously.
Direct experience with Meta and TikTok is required, while YouTube experience is strongly preferred.
Nice to Have
Background in healthcare or other regulated categories involving constrained tracking.
Prior experience buying creator or affiliate paid partnerships.
Familiarity with incrementality testing, geo-lift testing, media mix modeling inputs, or experimentation platforms.
Mobile app install acquisition experience utilizing a mobile measurement partner.
Skills and Tools
Paid social media buying across Meta, TikTok, and YouTube
Campaign structuring, budget allocation, bidding, and audience targeting
Creative strategy, brief writing, and high-velocity testing frameworks
Data analysis, forecasting, and performance reporting
Spreadsheets and AI or BI tools such as Claude, Hex, Looker, and Tableau
Creator and affiliate partnership management
Incrementality, geo-lift testing, and attribution measurement
Salary and Benefits
Base compensation range of $114,000 to $133,000 USD annually, varying based on qualifications, experience, and location.
Comprehensive medical, dental, vision, life, and disability health benefits.
Grow for Grow program providing no-cost access to therapy through the platform.
Financial wellness support including retirement savings programs and equity opportunities.
Flexible time off, paid company holidays, and a full company-wide winter break.
Up to 18 weeks of paid parental leave accompanied by a new child stipend.
Dedicated weekly mental health time for self-care and personal well-being.
Annual wellness and development stipend for personal and professional growth.
Pre-tax commuter benefits alongside home workspace support and meal benefits.
Additional perks including virtual care, wellness memberships, pet insurance discounts, and global travel assistance.
About the Company
Grow Therapy was founded to resolve critical accessibility and effectiveness issues in mental health care. Since launching in 2020, the platform has facilitated 15 million sessions through a three-sided marketplace empowering providers, insurance payors, and patients. Supported by over $328 million in funding, including a Series D round at a $3 billion valuation led by prominent investors, the company offers a mission-driven environment where team members tackle complex healthcare challenges.
How to Apply
Candidates should apply directly on the official company careers page.
