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Senior Marketing Operations Manager (Hybrid)

HomebaseTorontoMarketing
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Salary
$170K - $200K USD
Job type
Full-time
Work mode
Remote
Posted
8 Jul 2026
Status
Open · checked 10d ago

About this role

The Senior Marketing Operations Manager position at Homebase in Toronto is a hybrid role that oversees the marketing technology stack to power business growth. This opportunity is well-suited for an experienced marketing technologist who enjoys streamlining fragmented systems and building scalable automation.

Role Overview

Homebase is seeking a Senior Marketing Operations Manager focused on Technology & Systems to join the team in Toronto. Operating within the Revenue Operations department, this role connects marketing to analytics and RevOps. The professional in this position acts as a builder who transforms messy ecosystems into reliable growth engines. The schedule follows a hybrid rhythm requiring in-office presence on Tuesdays and Wednesdays.

Key Responsibilities

Own the administration and technical reliability of the marketing technology stack, including CDPs, marketing automation, tracking tags, and ad-tech integrations.
Monitor and troubleshoot ad platform integrations like Meta CAPI, Google Ads, and Apple Search Ads to maintain data accuracy and event delivery.
Co-own go-to-market data quality alongside Analytics and RevOps, documenting architecture and configurations.
Build and manage target audiences and segments across multiple marketing channels.
Integrate marketing data into Salesforce and ensure bi-directional data flow for campaign and attribution visibility.
Support lifecycle automation, campaign workflows, and project delivery within a sprint framework.
Identify tool redundancies and recommend simplifications to leadership.

Requirements

Bring 5 to 8 years of professional experience in Marketing Technology or Marketing Operations from an agency or B2B SaaS background.
Hands-on administration experience utilizing automation platforms like HubSpot, Iterable, or Marketo.
Familiarity with customer data platforms such as Segment or Amplitude CDP, alongside CRM platforms like Salesforce.
Knowledge of tracking pixels, UTM parameters, tags, and data integrations.
Ability to map out end-to-end marketing data flows and understand integration dependencies.
Proven track record of managing marketing operations projects and collaborating cross-functionally.

Nice to Have

Exposure to web behavior analytics tools such as Hotjar.
Familiarity with emerging AI-search or answer-engine visibility tools like Profound.

Skills and Tools

Marketing automation tools including HubSpot, Marketo, and Iterable.
Customer Data Platforms like Amplitude CDP and Segment.
CRM software including Salesforce.
Web behavior analytics and AI search tools.
Data governance, pixel tracking, and UTM attribution monitoring.
AI tools utilized for documentation, workflow QA, and data consistency checks.

Salary and Benefits

Annual salary ranging from $170,000 to $200,000 USD.
Stock options and retirement savings matching up to 4 percent.
Comprehensive medical, dental, and vision health coverage for employees and dependents.
Flexible paid time off, company holidays, designated focus periods, and paid parental leave support.
Access to paid AI tools, work-from-anywhere flexibility, team offsites, and provided meals during hybrid office days.

About the Company

Homebase develops the application utilized by local small businesses and hourly teams to handle scheduling, payroll, time clocks, HR, and team communication. Over 150,000 small businesses rely on the platform to simplify daily work operations. The company values customer obsession, speed, ownership, craftsmanship, and teamwork.

How to Apply

Visit the official Homebase careers page to submit your application for the Senior Marketing Operations Manager position.

Questions candidates ask

What is the location and work model for this job?

This role is based in Toronto and operates on a hybrid schedule, with required in-office days on Tuesdays and Wednesdays.

What is the salary range for the Senior Marketing Operations Manager?

The position offers an annual salary between $170,000 and $200,000 USD.

How many years of experience are required?

Candidates should have 5 to 8 years of experience working in Marketing Operations or Marketing Technology.

What specific software experience is needed?

Applicants need hands-on administration experience with marketing automation tools like HubSpot, Marketo, or Iterable, along with familiarity with CDPs like Segment or Amplitude, and Salesforce CRM.

What benefits are included for Canadian employees?

Canadian team members receive stock options, RRSP/TFSA matching up to 4 percent, comprehensive medical, dental, and vision coverage, flexible paid time off, parental leave support, and AI tool access.

Ready to apply?

The application is on the official Homebase careers page.

Apply on company site