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Senior Lifecycle Marketing Manager

Fireworks AISan MateoMarketing
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Salary
$190K - $225K USD
Job type
Full-time
Work mode
Remote
Posted
2 Sept 2026
Status
Open · checked 7d ago

About this role

Fireworks AI is seeking a Senior Lifecycle Marketing Manager to design and scale customer journeys that fuel the company's growth across product-led and sales-led motions. Based in San Mateo with remote flexibility, this role suits a strategic growth professional with a strong B2B background looking to shape the future of enterprise AI infrastructure.

Role Overview

This position focuses on delivering personalized lifecycle experiences for self-serve developers, prospective buyers, and enterprise customers. The individual in this role will own the complete strategy and execution of messaging through email, in-product channels, web platforms, and AI-driven touchpoints. By working alongside Product, Engineering, Growth Marketing, Sales, and Customer Success, the manager will build intelligent journeys that nurture prospects, boost product adoption, and maximize customer retention and expansion.

Key Responsibilities

Design and execute lifecycle strategies spanning lead nurture, onboarding, activation, retention, expansion, and advocacy for both PLG and SLG motions.
Build and optimize always-on nurture programs for net-new prospects, remarketable audiences, product users, and existing clients.
Create personalized multi-channel experiences across email, in-product messaging, web, and AI-powered touchpoints based on user behavior and buying stages.
Oversee lifecycle communications for product launches, feature releases, and critical business moments in partnership with Product Marketing.
Establish robust experimentation frameworks utilizing A/B testing and behavioral data to continuously optimize customer journeys.
Implement AI-driven solutions to improve personalization, content generation, dynamic segmentation, and journey orchestration.
Partner with Marketing Analytics and Data teams to build performance dashboards, track customer health metrics, and report on revenue influence.

Requirements

Minimum of 8 years of professional experience in Lifecycle Marketing, Growth Marketing, Customer Marketing, Product Marketing, CRM, or Product Growth within a high-growth B2B SaaS company.
Demonstrated success in building lifecycle programs supporting both product-led and sales-assisted customer journeys.
Practical, hands-on experience using modern marketing automation platforms like HubSpot, Marketo, Braze, Customer.io, or Iterable.
Strong expertise in audience segmentation, marketing automation, email operations, and customer journey orchestration.
Proven ability to collaborate effectively across cross-functional teams including Product, Sales, Engineering, and Customer Success.
Analytical mindset with extensive experience utilizing behavioral data and experimentation to optimize performance.
Exceptional communication and content creation skills, with the ability to turn customer insights into scalable strategies.

Nice to Have

Background working at a developer-focused, infrastructure, cloud, or AI platform company.
Experience handling usage-based or consumption-based business models.
Familiarity with product analytics platforms like Amplitude, Mixpanel, or Heap.
Exposure to AI-powered personalization, agentic workflows, or LLM-driven customer experiences.
Experience utilizing customer journey orchestration, experimentation, personalization, or CDP platforms.

Skills and Tools

Marketing automation platforms (HubSpot, Marketo, Braze, Customer.io, Iterable)
Customer journey orchestration and behavioral data analysis
A/B testing and experimentation frameworks
AI-powered personalization and automation tools
Cross-functional collaboration and lifecycle operations

Salary and Benefits

Annual base salary range: $190,000 to $225,000 in USD.

About the Company

Fireworks AI is the platform for specialized intelligence, helping enterprises build, train, and serve AI models tailored specifically to their proprietary data, workflows, and products. Founded by the team behind PyTorch, the company is backed by prominent investors including AMD, Sequoia Capital, Benchmark Capital, Index Ventures, Lightspeed, and NVIDIA. Valued at $17.5 billion as a Series D company, Fireworks powers production AI with hundreds of open models spanning text, image, audio, embedding, and multimodal workloads.

How to Apply

Interested candidates should visit the official Fireworks AI careers page to submit an application and join a collaborative team building the future of enterprise AI.

Skills and tech stack

PyTorchLLM

Questions candidates ask

What is the location and remote policy for this role?

This position is based in San Mateo with remote work options available.

What is the salary range for the Senior Lifecycle Marketing Manager?

The annual base salary ranges from $190,000 to $225,000 USD.

How many years of experience are required?

Candidates must have 8 or more years of experience in lifecycle, customer, growth, or product marketing within a high-growth B2B SaaS company.

What marketing automation tools are relevant to this position?

Hands-on experience with modern automation platforms such as HubSpot, Marketo, Braze, Customer.io, or Iterable is required.

What stage is Fireworks AI as a company?

Fireworks AI is a Series D company valued at $17.5 billion.

Ready to apply?

The application is on the official Fireworks AI careers page.

Apply on company site