About this role
This role addresses the challenge faced by the retail sector regarding the lack of measurable impact for in-store advertising. Verve Retail Media (VRM) solves this by marketing and operating digital ad screens in various retail locations, connecting them with digital coupons and retargeting across other channels to provide closed-loop measurement based on actual point-of-sale data. The company operates with an AI-first strategy and leverages the infrastructure of a large AdTech company.
The Sales Development Representative is responsible for driving business growth by acquiring new regional advertising clients for VRM through outbound calling. This involves qualifying warm leads and scheduling qualified appointments for the Account Executives. The position is crucial because the SDR builds the foundational pipeline for the entire regional sales business within the German market.
This role is suited for individuals who thrive in a sales environment and are motivated by a clear career progression path. Candidates who are coachable, enjoy structured preparation, and are eager to learn new technologies are ideal for this position.
What you will do
- Conduct initial outbound calls to regional advertising clients based on pre-qualified leads.
- Perform needs and decision-maker qualification during initial conversations.
- Schedule qualified appointments for Account Executives within defined time slots.
- Ensure a clean handover of information, including pain points, context, and decision-making structure.
- Structure every call through thorough preparation, as preparation is noted as 80% of success.
- Build and manage a personal activity pipeline, prioritizing efforts based on key performance indicators such as calls per day and appointments per day.
- Conduct research on clients, industries, and locations to form the basis for each call.
- Maintain all activities and opportunities within the Salesforce CRM system.
- Collaborate closely with Account Executives to provide feedback on appointment quality and iterate on pitches and scripts.
What you need
- Candidates must possess initial sales experience, such as in an SDR, BDR, Inside Sales, Outbound Call Center, or Telemarketing role, or have a background in customer-facing roles like customer service or retail.
- A strong affinity for telephoning and the ability to successfully engage people quickly are essential for success in this role.
- The individual must work in a structured manner, be prepared for calls, and take key performance indicators seriously.
- A willingness to be open to coaching and a commitment to daily improvement is required.
- Proficiency in using LLMs for research and preparation, or a strong aptitude for rapid learning of new tools, is necessary.
- Fluency in German at a native level is mandatory, as all calls must be conducted in German.
- English proficiency is considered an advantage.
- A clear ambition to advance to an Account Executive role upon demonstrated performance is required.
Nice to have
- Experience in a previous SDR or BDR role
- Background in customer service or retail
- Experience in a call center environment
Benefits
- Fixed salary component
- Transparent appointment compensation
- Uncapped commission structure
Skills and tech stack
Questions candidates ask
What is the remote policy for this role?
The posting does not explicitly detail the remote work policy for this position.
What is the compensation structure?
The compensation model includes a fixed salary, transparent appointment compensation, and an uncapped commission structure.
What is the required tech stack?
The tools mentioned include Salesforce for CRM, Aircall for telephony, and LLM-supported research workflows.
What is the career growth path?
There is a clear career path that allows for advancement to an Account Executive role within 12 to 18 months based on proven performance.