About this role
Coram AI is developing a cloud-native platform that leverages computer vision and AI to enhance video security, enabling businesses to improve safety, make better decisions, and increase operational speed through real-time alerts and multi-site visibility. This role is crucial for scaling the company's growth by executing and optimizing demand generation programs that drive pipeline and revenue. The individual will be instrumental in translating strategic goals into actionable, high-performing marketing campaigns.
This position requires a hands-on marketer who thrives in a fast-moving environment, taking full ownership of campaign execution, performance analysis, and iteration. The core focus will be on using data and emerging AI tools to find efficiencies and improve results across the entire marketing funnel. It is ideal for a self-starter who enjoys diving into the details, testing new approaches, and automating processes to achieve measurable business outcomes.
Candidates who excel at connecting marketing performance directly to revenue generation and possess a strong bias toward action and automation will find this role highly suitable. This position exists to ensure Coram AI effectively generates demand for its advanced AI security platform by executing sophisticated, data-driven marketing strategies.
What you will do
- Plan, launch, and optimize paid campaigns across platforms including Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube, and other emerging channels.
- Assume full ownership of campaign execution, managing elements such as keywords, audiences, bidding strategies, budgets, ad copy, creative assets, landing pages, and conversion tracking.
- Establish connections between performance metrics across the entire marketing funnel, linking search queries and leads to pipeline and ultimate revenue.
- Analyze campaign and funnel data to pinpoint performance gaps and translate those findings into concrete actions that boost efficiency and results.
- Develop ad copy and creative briefs, collaborating with various teams to ensure campaigns are effectively implemented.
- Conduct structured experiments across messaging, audiences, creative, landing pages, and overall campaign strategies.
- Build AI-powered workflows to automate repetitive tasks, accelerating the speed of execution and iteration.
- Collaborate with marketing operations and technical teams to enhance tracking, attribution, and data quality.
What you need
- Possess five to seven years of experience in performance marketing, growth marketing, or demand generation, preferably within a B2B SaaS environment or a fast-growing startup.
- Demonstrate strong, hands-on proficiency with Google Ads and working knowledge of Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Must have strong analytical capabilities to effectively connect campaign performance data with opportunities, pipeline generation, and revenue figures.
- Experience must include familiarity with GA4, Google Tag Manager, conversion tracking, attribution models, and CRM reporting.
- Practical experience utilizing Large Language Models (LLMs) and AI tools for tasks such as creative development, copywriting, research, analysis, and optimization is required.
- Strong copywriting skills and creative judgment are necessary to determine messaging that resonates effectively with target audiences.
- Proven experience running structured tests across various campaign elements like messaging, creative, and landing pages.
- Demonstrate strong project management skills necessary to handle multiple priorities and manage cross-functional projects independently.
Nice to have
- Experience with emerging marketing channels
Benefits
- 100% Employer-paid medical, dental, vision, and base life insurance
- Flexible paid time off and 10 paid holidays
- 401(k) with both Traditional and Roth options
- Early-stage equity in a rapidly growing company
- Referral bonuses
- Daily team dinners and regular team off-sites
- The latest Apple products and unlimited tech stack (Claude Cowork, Perplexity Computer, Nooks, Clay, Instantly)
Skills and tech stack
Questions candidates ask
What is the remote work policy?
The location for this role is US Remote. Candidates must be able to work five days a week onsite.
What is the compensation structure?
The posting does not specify the salary for this role.
What tools are available for the marketing team?
The company offers access to an unlimited tech stack, including tools like Claude Cowork, Perplexity Computer, Nooks, Clay, and Instantly.
What is the team structure like?
The role will work closely with the Demand Generation Lead on strategy while owning day-to-day execution and cross-functional projects.