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Paid Media Creative Strategist

OpenArtUnited StatesMarketing
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
18 Sept 2026
Status
Open · checked 7d ago

About this role

This remote, full-time position for a Paid Media Creative Strategist at OpenArt invites an experienced professional to lead paid creative strategy and performance testing across global channels. This role suits a data-driven marketer with a strong background in performance marketing who is eager to scale a fast-growing generative AI platform.

Role Overview

Operating at the intersection of performance analytics, paid media, and creative strategy, this position focuses heavily on making advertising assets perform at a higher level rather than traditional media buying. The individual in this role will guide the creative strategy for paid social campaigns by pinpointing target audiences, shaping concepts, drafting creative briefs, monitoring test results, and determining future content directions. Collaboration with growth professionals, motion designers, video editors, and influencer specialists happens on a daily basis to ensure continuous production and testing of new paid marketing assets.

Key Responsibilities

Direct creative strategy across major paid channels including Meta, TikTok, Google, and YouTube by identifying winning hooks, insights, messaging angles, and offers.
Design and execute a rigorous creative testing framework covering concepts, hooks, formats, visuals, calls to action, and landing pages to discover new winners.
Review creative-level metrics to uncover the reasons behind winning or failing ads, translating those discoveries into actionable hypotheses for subsequent tests.
Formulate paid concepts spanning user-generated content, creator-led ads, product demonstrations, static designs, and motion assets.
Author clear creative briefs, short-form scripts, compelling hooks, headlines, and direct-response ad copy aligned with product marketing goals.
Collaborate with influencer and user-generated content teams to repurpose top organic content into paid advertisements and explore partnership ad opportunities.
Monitor competitor strategies, market trends, and advertising patterns to continuously refine the overarching paid creative strategy.

Requirements

Minimum of three years of professional experience working in performance marketing, growth marketing, paid creative strategy, or a closely related field.
Demonstrated track record of developing paid social creative that delivers measurable performance results.
Comprehensive knowledge of Meta advertising ecosystems and paid social creative best practices.
Practical experience designing and implementing structured creative testing frameworks.
Solid analytical capabilities with comfort reviewing paid media performance data.
Superior copywriting proficiency, specifically for short-form scripts, hooks, direct-response messaging, and headlines.
Familiarity with Instagram, TikTok, YouTube platforms and broader internet culture.
Background in writing briefs and collaborating directly with creators, video editors, and motion designers.
Ability to pivot swiftly from performance data to creative hypotheses and testing.
Capacity to function independently within a fast-moving, remote work environment.
Authentic enthusiasm for artificial intelligence and modern content creation tools.

Nice to Have

Background in marketing SaaS, prosumer, creator, or artificial intelligence products.
History of scaling paid acquisition efforts for rapidly growing consumer technology organizations.
Direct, hands-on experience with Meta media buying.
Familiarity with creator partnership and whitelisting advertisements.
Knowledge of attribution tools and analytics platforms.
Practical use of generative artificial intelligence software for creative ideation or production.
Deep familiarity with artificial intelligence creator communities and the generative AI technology landscape.

Skills and Tools

Paid social advertising platforms such as Meta, TikTok, Google, and YouTube
Creative testing methodologies and framework design
Performance analytics and data interpretation
Direct-response copywriting, hooks, and scriptwriting
Creative briefing and collaboration tools for designers, editors, and creators

Salary and Benefits

Competitive United States Dollar compensation package tailored to location and experience level
Fully remote working arrangement with a global team
Opportunity to experiment with cutting-edge artificial intelligence image and video models

About the Company

OpenArt is a Silicon Valley-originated generative artificial intelligence startup that creates advanced AI platforms utilized by creators globally. The organization consists of over 200 global team members distributed across marketing, design, creative, product, and artificial intelligence departments. Known for moving quickly and launching frequently, the company produces a high volume of creative assets spanning brand campaigns, product launches, creator partnerships, and paid or organic social channels.

How to Apply

Visit the official OpenArt careers page on their company website to submit an application for this remote position.

Questions candidates ask

Is this a traditional media buying role?

No, this is not a traditional media buying position. The primary responsibility is making creative assets perform better through strategy, testing, and analysis.

What level of experience is required?

Candidates must have 3+ years of experience in paid creative strategy, growth marketing, performance marketing, or a closely related field.

Is the position remote?

Yes, this is a fully remote role based in the United States.

What paid channels will I be working with?

You will lead creative strategy across channels including Meta, TikTok, Google, and YouTube.

What qualifications are considered nice-to-have?

Bonus points include experience marketing AI or SaaS products, scaling consumer tech acquisition, hands-on Meta buying, using Gen AI tools, and creator whitelisting.

Ready to apply?

The application is on the official OpenArt careers page.

Apply on company site