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Head of Product Marketing

OpenArtSan Carlos, California, USAMarketing
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Salary
$230K - $300K USD
Job type
Full-time
Work mode
Remote
Posted
30 Sept 2026
Status
Open · checked 10d ago

About this role

OpenArt is hiring a Head of Product Marketing for a hybrid position based in San Carlos, California, with remote work options available. This role suits an experienced generative AI professional ready to shape messaging, go-to-market strategies, and product adoption for a leading creative platform.

Role Overview

OpenArt seeks a Product Marketing Manager to define how the platform's generative AI tools are positioned, launched, and adopted. This position sits at the intersection of Product, Marketing, Growth, and customers. The professional will translate user insights and the fast-moving generative AI landscape into compelling messaging and go-to-market strategies. Candidates must be local to the San Carlos office for a hybrid schedule of three days onsite and two days remote.

Key Responsibilities

Establish clear product positioning and messaging across target customer segments.
Direct go-to-market strategies and execution for major product, feature, and model rollouts.
Analyze users, competitors, emerging models, and broader industry trends.
Execute customer research to guide product development, positioning, and market strategies.
Collaborate with Growth and Product teams to boost user activation, adoption, and retention.
Design impactful narratives, product demonstrations, landing page messaging, and launch materials.
Partner with Content, Social, Creator, Growth, and Brand teams to distribute consistent product stories.
Evaluate launch metrics and refine the product marketing approach over time.
Share customer insights with leadership and product teams to influence future development.

Requirements

Minimum of 5 years of professional experience in product marketing or a related discipline.
Recent work history at an AI-native company or generative AI startup.
Comprehensive knowledge of the generative AI ecosystem, underlying models, products, and competitors.
Demonstrated success in managing product launches, go-to-market strategies, messaging, and positioning.
Solid product instincts with the ability to quickly grasp complex technical features.
Exceptional communication and storytelling abilities to simplify advanced technology.
Experience conducting market analysis, competitive intelligence, customer research, and audience segmentation.
Proven history of working closely with Product, Engineering, Design, Growth, and Creative departments.
Hands-on approach with the ability to thrive in a fast-paced, ambiguous setting.
AI-native mindset regarding daily research, creation, analysis, and execution.

Nice to Have

Previous background in marketing creative, image, video, agentic, or AI products.
Experience working with product-led growth models or consumer subscriptions.
History of marketing solutions to SMBs, creators, marketers, or creative professionals.
Personal passion for AI-generated content and creative software.

Skills and Tools

Product positioning and messaging
Go-to-market strategy and execution
Customer research and segmentation
Competitive intelligence and market analysis
Cross-functional collaboration with product and engineering teams
AI-native workflows and tools

Salary and Benefits

The annual salary range for this position is $230,000 to $300,000 in USD.

About the Company

OpenArt is a generative AI creative platform utilized by millions of people across the globe. The organization develops next-generation creative tools driven by advanced AI, allowing anyone to generate videos, visuals, images, characters, and stories with high speed and imagination.

How to Apply

Interested candidates should submit their application directly through the official OpenArt careers page.

Questions candidates ask

What is the location and work setup for this role?

The job is based in San Carlos, California, with a hybrid schedule requiring three days onsite and two days remote.

What is the salary range for the Head of Product Marketing position?

The annual salary is between $230,000 and $300,000 USD.

How many years of experience are required?

Applicants must have 5+ years of experience in product marketing or closely related roles, including recent experience at a generative AI startup.

What core duties will the candidate perform?

The professional will own positioning and messaging, lead product launches, analyze the generative AI market, drive product adoption, create narratives, and collaborate with cross-functional teams.

How can I apply for this job?

Candidates can apply by visiting the official OpenArt careers page.

Ready to apply?

The application is on the official OpenArt careers page.

Apply on company site