Role Overview
OpenArt seeks a Head of Influencer Marketing to establish and lead influencer marketing as a core growth driver for the organization. This position suits an experienced marketing professional who can direct strategy, manage budgets, and build a repeatable creator acquisition program from the ground up. Professionals can work remotely or from the company office located in San Carlos, California.
Key Responsibilities
Formulate the overall strategy, objectives, budget, and operating plan for creator and influencer marketing.
Construct a scalable growth channel that drives customer acquisition, conversion, revenue, and return on investment while maintaining strong customer acquisition costs.
Build and optimize a diverse portfolio of creator segments, geographic regions, platforms, and partnership structures.
Cultivate enduring relationships with high-impact creators, talent agencies, managers, and key figures within the creator ecosystem.
Design authentic creator-led campaigns and concepts that deliver clear business metrics.
Oversee financial allocations across multiple creators and platforms, adjusting investments based on performance insights.
Transform successful collaborations into long-term programs such as ambassadorships, recurring sponsorships, and affiliate channels.
Test novel partnership frameworks, content formats, compensation structures, and emerging platforms.
Collaborate closely with the Growth, Brand, Product Marketing, Community, Social, Creative, and Product teams for major company launches.
Establish internal processes, measurement infrastructure, and operating rhythms to scale global influencer marketing.
Hire, manage, and develop a high-performing influencer marketing team over time.
Requirements
Minimum of 5 years of professional experience in influencer marketing, creator marketing, or closely related fields, featuring a history of scaling influencer programs as primary growth engines.
Demonstrated capability in setting influencer strategies and overseeing substantial budgets beyond standard individual campaign execution.
Comprehensive knowledge of the creator ecosystem, including audience building, monetization, content production, and partnership decision-making.
Proven expertise in end-to-end sourcing, evaluation, negotiation, and management of creator partnerships.
Ability to tie influencer activities directly to key business outcomes like revenue, ROI, conversion, and acquisition.
Proficiency in both brand-driven and performance-driven creator marketing strategies.
Experience in forming long-term relationships rather than relying solely on one-off transactional sponsorships.
Strong creative instincts to spot breakout talent, formats, and content.
Solid analytical skills to make data-backed portfolio and budgeting decisions.
Management experience overseeing people, agencies, or external partners with the capacity to lead a scaling team.
Excellent communication, negotiation, and interpersonal abilities.
Hands-on work ethic suited for a fast-paced startup environment.
Familiarity with generative AI and its impact on content creation and the creator economy.
Nice to Have
Background in building or scaling an early-stage influencer marketing function.
Established connections with top creators, talent agencies, creator networks, and manager groups.
Extensive familiarity with YouTube and other long-form creator environments.
Background running affiliate, referral, ambassador, or performance-based creator initiatives.
Previous sector experience in creative software, consumer technology, AI, creator tools, or consumer subscriptions.
History of expanding creator programs internationally.
Skills and Tools
Influencer marketing strategy and budgeting
Creator ecosystem navigation and talent sourcing
Contract negotiation and relationship management
Performance analytics and data-driven decision-making
Campaign measurement and ROI tracking
Cross-functional collaboration with product and marketing teams
Team leadership and vendor management
Salary and Benefits
Annual salary range of $230,000 to $300,000 USD.
About the Company
OpenArt operates as a generative AI creative platform utilized by millions of users worldwide. The organization develops next-generation creative tools powered by modern artificial intelligence, allowing individuals to generate images, videos, visuals, characters, and stories with high speed and imagination.
How to Apply
Interested candidates should review the full role details and submit their application directly on the official OpenArt careers page.
