About this role
Hinge Health is seeking a Growth Lifecycle Marketing Manager to direct member engagement initiatives and lead product marketing for new offerings in a hybrid remote capacity. This position suits an experienced B2C marketer with a background in consumer technology or digital health who wants to shape AI-forward communication strategies.
Role Overview
The Growth Lifecycle Marketing Manager will design multi-channel engagement strategies to keep members active, starting from their initial program participation through ongoing health milestones. This hybrid role requires collaborating with internal teams to build personalized experiences across email, SMS, push notifications, and direct mail. By partnering with product and clinical staff, the specialist will ensure that new features and care approaches are introduced to consumers with clear, compelling narratives.
Key Responsibilities
Requirements
Skills and Tools
Salary and Benefits
About the Company
Hinge Health utilizes cutting-edge technology and an AI-powered human care model to scale healthcare delivery, focusing initially on musculoskeletal conditions. Serving over 20 million participants across more than 2,550 employers and numerous health plans, the enterprise aims to help individuals overcome physical pain. Headquartered in San Francisco with additional international locations, the organization fosters an inclusive workplace that prohibits discrimination and ensures equal opportunity for all applicants.
How to Apply
Candidates interested in this position should visit the official Hinge Health careers page to submit their application securely.
Questions candidates ask
What is the salary range for the Lifecycle Marketing Manager role?
The salary for this position ranges from $150,000 to $206,000 USD per year.
Is this a remote position?
This is a hybrid remote role based out of the San Francisco headquarters.
What level of experience is required?
Applicants must have a minimum of 2 years of relevant work experience in consumer growth, lifecycle, or consumer product marketing with B2C experience.
What benefits does Hinge Health offer?
Benefits include comprehensive medical, dental, and vision coverage, gender-affirming care, fertility planning, travel reimbursements for healthcare, a 401(k) plan with a 2% match, and modern life stipends.
How does AI fit into this marketing role?
The role requires utilizing AI tools like LLMs and personalization platforms to accelerate workflows and partner with engineering teams on smarter member communications.