About this role
Designing first-run onboarding, consumer acquisition surfaces, and conversion flows takes center stage in daily tasks, alongside partnering with Growth and Product Marketing on positioning and funnel strategy. Perplexity builds software aiming to feel like the future while remaining accessible to global users today, focusing particularly on the highest-leverage moments in the user journey like paywalls, pricing, and retention loops. Combining high craft standards with rigorous experimentation allows the team to ship constantly and let real data guide design decisions.
Owning design for Growth means shaping the experiences that bring the product to the broadest possible audience. The ideal candidate pairs a deep understanding of growth craft with strong visual, UI, and interaction skills, balancing well-established interface paradigms with novel applications of AI. Success in this position requires a data-informed approach, comfort with both zero-to-one product design and large-scale optimization, and a primary drive for shipping great software.
What you will do
- Lead product design for growth across the full funnel, encompassing acquisition, onboarding, activation, conversion, upsells, and retention.
- Design first-run and onboarding experiences to get users to value as fast as possible.
- Craft consumer acquisition and activation surfaces along with conversion and upsell flows including paywalls, pricing, and plan comparison.
- Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy.
- Design and run experiments using data and real usage to drive decisions and measure impact.
- Ship features that balance well-established UI paradigms with novel applications of AI.
- Contribute to process improvement to consistently ship quality changes as often as possible while partnering with brand design for memorable growth surfaces.
What you need
- Bring 5 or more years of industry experience designing consumer or prosumer products with a strong track record in growth design.
- Demonstrate a deep understanding of growth nuances including onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention.
- Apply a data-informed approach that is fluent in experimentation, funnels, and metrics while remaining comfortable learning from usage.
- Show experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy.
- Possess comfort in thinking about both zero-to-one product design and large-scale optimization.
- Display excellent visual, UI, and interaction skills alongside strong communication abilities with team members and users.
Nice to have
- Comfort prototyping or coding your ideas
- Existing skills or interest in coding with React or SwiftUI
Skills and tech stack
Questions candidates ask
What is the salary range for this role?
The salary range for this position is $180K – $300K.
Where is the position located?
The role is located in San Francisco.
What tools or coding languages are mentioned for the design team?
Some design team members write production code, and the company welcomes existing skills or interest in coding with React or SwiftUI.
Who will I partner with closely in this position?
You will partner closely with the Growth and Product Marketing teams to align on positioning, messaging, and funnel strategy, as well as brand design.