About this role
This role addresses the need to establish and scale the paid acquisition function for Coram AI, a company developing a cloud-native platform that leverages computer vision and AI to enhance video security and decision-making for businesses. The Head of Performance Marketing will be responsible for owning the entire paid acquisition strategy, budget, and team, with success measured directly against pipeline generation and revenue targets rather than vanity metrics like clicks. This position sits within the demand generation structure and requires a strategic thinker who can build out a function from the ground up.
The successful candidate will be instrumental in driving growth by precisely targeting key decision-makers within the industrial and security sectors. They will be responsible for setting channel strategy across major platforms and ensuring that marketing spend is directly tied to tangible business outcomes. Furthermore, this role involves mentoring and scaling a small team of performance marketers, fostering a culture of craftsmanship and impact.
This role is ideal for an experienced marketer who thrives in a fast-moving environment and has a proven track record of scaling paid media spend significantly. It is suited for someone who enjoys combining deep analytical skills with hands-on execution and leading a team through complex growth initiatives.
What you will do
- Own the overall paid acquisition strategy and budget across Google, Meta, Bing, YouTube, and LinkedIn.
- Achieve pipeline and Customer Acquisition Cost (CAC) targets for each channel and provide weekly reporting on performance.
- Develop full-funnel attribution models using HubSpot and GA4, tracking the journey from initial search query to a closed-won deal.
- Execute A/B testing for landing pages, offers, and conversion elements to optimize performance.
- Strategically place spend toward key buyers, including facility directors, IT leaders, superintendents, and police chiefs.
- Lead the hiring and growth of the performance marketing team, including managing performance marketers and external agencies.
- Collaborate with sales and growth engineering to develop programs that qualify warm accounts for the SDR team.
- Utilize AI and automation tools to maintain team efficiency and speed.
What you need
- Possess 8 to 12 years of experience in performance or growth marketing, coupled with at least three years of experience leading a performance marketing function.
- Demonstrate experience marketing physical products within sectors such as security, IoT, robotics, or industrial hardware to B2B buyers.
- Must have experience personally scaling paid media spend beyond $15 million annually.
- Maintain hands-on proficiency in Google Ads, Meta Ads, and LinkedIn advertising platforms.
- Must be capable of linking marketing spend directly to closed revenue within a CRM system.
- Proven experience in hiring, managing, and developing performance marketing personnel.
- Must be adept at using Large Language Models (LLMs) for analysis, copywriting, and automation tasks.
- Requires exceptional written and verbal communication skills in English, with the capacity to influence stakeholders at all organizational levels.
Nice to have
- Experience with multimodal LLMs for analysis and copy
- Experience with specific AI tools like Claude Cowork, Nooks, Clay, Instantly
Benefits
- Competitive compensation package of base, bonus and equity
- 100% Employer-paid medical, dental, vision, and base life insurance
- Flexible paid time off and 10 paid holidays
- 401(k) with both Traditional and Roth options
- Early-stage equity in a rapidly growing company
- Referral bonuses
- Daily team dinners and regular team off-sites
- Free onsite EV charging
- Unlimited tech stack
Skills and tech stack
Questions candidates ask
What is the remote policy for this role?
The role requires the candidate to be onsite in Sunnyvale, working next to the sales team. This indicates a requirement for in-office presence.
What is the compensation structure?
The company offers a competitive compensation package that includes base salary, bonus, and equity. There is also a 401(k) plan with both Traditional and Roth contribution options.
What is the primary tech stack mentioned?
The tech stack includes Google Ads, Meta Ads, Bing Ads, YouTube Ads, LinkedIn Ads, HubSpot, and GA4. The company also provides access to an unlimited tech stack including tools like Claude Cowork, Nooks, Clay, and Instantly.
What is the team structure like?
The role reports directly to the VP of Marketing and will work alongside the sales team. The Head of Performance Marketing will lead and grow the team, starting with two performance marketers plus agencies and freelancers.