Role Overview
The Head of Marketing Operations at Exa in San Francisco is an in-person leadership role focused on building and scaling the operational engine behind the marketing team. This position suits an analytical professional with a passion for designing automated workflows and reliable data infrastructure at a high-growth AI company.
Key Responsibilities
Own the end-to-end marketing technology stack, including selection, implementation, integration standards, and data flow across systems like marketing automation, enrichment, and Salesforce.
Design and deploy AI-powered workflows using tools like Claude, Clay, and Zapier to automate high-frequency tasks and drive team efficiency.
Manage the complete customer lifecycle from anonymous visitor to closed-won, covering lead scoring, MQL and PQL definitions, SLAs, routing, and sales handoffs.
Oversee marketing analytics, attribution methodology, pipeline attribution, channel ROI, and executive dashboards.
Coordinate the internal operating rhythm of the marketing team, including quarterly planning, goal tracking, weekly business reviews, and budget management.
Maintain data hygiene, privacy compliance for GDPR and CCPA, and email deliverability standards as the database scales.
Requirements
Six or more years of experience in marketing operations, with relevant time spent at a high-growth B2B startup.
Experience building marketing operations from scratch or executing a replatforming process, ideally within a developer-first or product-led growth environment.
Deep familiarity with Salesforce, HubSpot or Marketo, and at least one BI tool such as Looker, Tableau, Sigma, or Hex.
Proven mindset as an AI builder, having shipped automations and internal tools using large language models and workflow platforms like Clay, Zapier, Make, or n8n.
Demonstrated history of managing attribution methodology, data quality, lead scoring, and routing at scale.
Experience working alongside a marketing leader to run planning cadences, budgets, and vendor management.
Strong analytical and problem-solving abilities to thrive in an ambiguous startup environment.
Nice to Have
Fluency in SQL along with experience handling ETL, data pipelines, or warehouse-native architecture.
Background working with hybrid product-qualified lead and marketing-qualified lead scoring models.
Familiarity with the developer tools market and developer-focused marketing strategies.
Bachelor of Science or equivalent practical experience in a technical or quantitative field.
Experience managing deliverability and outbound infrastructure at scale.
Skills and Tools
Salesforce
HubSpot or Marketo
Looker, Tableau, Sigma, or Hex
Claude, Clay, Zapier, Make, or n8n
SQL
Salary and Benefits
Annual base salary ranging from $200,000 to $285,000 in USD.
Premium health, dental, and vision medical coverage, along with monthly wellness and commuter benefits for the San Francisco team.
Fertility and family planning support featuring up to $15,000 lifetime reimbursement for egg freezing and related expenses, plus 16 weeks of fully paid parental leave.
Daily catered lunch and dinner, stocked office snacks, fresh local morning bread, weekly milk tea deliveries, and regular team events.
Visa sponsorship available for exceptional candidates.
About the Company
Exa is building a search engine designed for the artificial intelligence era, backed by a $250M Series C round led by a16z with participation from Benchmark, Lightspeed, and YC, bringing the company valuation to $2.2 billion. The Search API currently powers AI labs, Fortune 500 companies, and autonomous agents. The team is primarily based in San Francisco and brings together talent from diverse academic and professional backgrounds to create an intelligent search solution.
How to Apply
To apply for this position, please visit the official Exa careers page to submit your application and details online.
