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Head of Growth, Applied AI

CitizenNew York CityS&M
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Salary
$250K - $300K USD
Job type
Full-time
Posted
3 Jun 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Head of Growth, Applied AI role at Citizen is a senior leadership position based in New York City overseeing the complete marketing function across consumer and enterprise sectors. This position suits an autonomous, AI-fluent marketer ready to drive massive output and storytelling using cutting-edge tools and a dedicated budget. Reporting directly to the Founder, the successful candidate will harness real-time safety data, brand trust, and automated workflows to scale user acquisition and enterprise pipeline.

Key Responsibilities

Own strategy, execution, and outcomes across paid, organic, lifecycle, content, and brand tracks to drive new installs and resurrect lapsed users.
Translate a daily live archive of real events and saved lives into compelling brand stories across social, video, press, and the product.
Lead product marketing and go-to-market strategies for feature launches, city expansions, and strategic partnerships.
Build the foundation of a B2B marketing engine alongside the enterprise sales team to establish Citizen Enterprise as a category leader.
Manage paid media campaigns across Meta, TikTok, and Apple Search Ads with agency support while continuously testing creative and optimizing attribution.
Scale the creator program to improve in-app experiences, increase watch time, and boost Week-1 user retention.
Design, run, and advance AI-driven marketing workflows that compound efficiency and output over time.

Requirements

Proven leadership experience overseeing a comprehensive marketing function, managing channels end-to-end, and directing people and agencies.
High agency mindset with the ability to independently decide, ship, build tools, and set priorities without waiting for direction.
Exceptional storytelling capabilities with a strong grasp of how to turn real-time events into resonant, shareable narratives.
Strong analytical skills with a firm command of metrics including CAC, LTV, MAU components, and creator contributions.
Strong visual instincts, fluency in design and video, and the capacity to deliver impactful creative direction.
Exceptional writing skills across multiple formats ranging from social captions to executive briefs.
Genuine fluency in applying artificial intelligence to rebuild and automate marketing workflows.
Passion for real-time news cycles and the ability to connect brand presence to current events.

Nice to Have

Prior professional experience across both consumer and enterprise marketing.

Skills and Tools

Paid acquisition channels including Meta, TikTok, and Apple Search Ads
HubSpot CRM and system of record
AI-native marketing tools and workflow automation
Creative testing and attribution frameworks
B2B enterprise positioning and collateral generation

Salary and Benefits

Base annual salary ranging from $250,000 to $300,000
Meaningful equity stake in the company

About the Company

Citizen operates the number one safety app in the United States, distributing live videos and safety alerts from real incidents in major American cities. Recognized as a live network, a newsroom, and a safety tool combined, the platform is trusted by millions of people to provide vital information during critical moments.

How to Apply

Candidates should study the Citizen product, brand, and live network before applying. Prepare a pitch on the impact Citizen should have using AI-native capabilities, and apply directly through the official company careers page.

Questions candidates ask

What is the salary for the Head of Growth, Applied AI position at Citizen?

The base salary ranges from $250,000 to $300,000 per year, accompanied by a meaningful equity stake.

Where is this job located?

This position is based in New York City and is not a remote role.

Who does the Head of Growth report to?

This role reports directly to the Founder of Citizen.

What are the core focus areas for this role?

The role covers storytelling and brand reach, product marketing, enterprise marketing, paid media oversight, creator program management, and the design of AI-driven marketing workflows.

What CRM system does Citizen use?

HubSpot is inherited as the system of record for the marketing function.

Ready to apply?

The application is on the official Citizen careers page.

Apply on company site