Role Overview
Exa is looking for a Growth Marketing Manager to join the team in San Francisco, California, and lead both self-serve developer activation and enterprise nurture programs. This position is ideal for an experienced B2B technology marketer who thrives in an AI-first environment and wants to shape how developers and enterprise accounts engage with an intelligent search engine.
Key Responsibilities
Own the end-to-end self-serve developer journey from initial signup to a successful API call, early repeat usage, and product-qualified lead thresholds.
Build and execute long-cycle enterprise nurture journeys, creating education paths by persona, use case, and vertical to support active evaluations and buying committees.
Design a clear lifecycle segmentation strategy based on product behavior, account context, and buying stage while maintaining proper send governance.
Set the quality standard for lifecycle copy, personalization, cadence, and calls to action that resonate with technical audiences and developers.
Direct the audience strategy, promotion, segmentation, and conversion follow-up for webinars and virtual programs in partnership with subject matter experts.
Build a disciplined experimentation roadmap with regular performance reporting across activation, timing, messaging, and re-engagement.
Design AI-powered workflows utilizing LLMs and modern tools for drafting, personalization, audience research, journey QA, and segmentation.
Requirements
Five or more years of experience in lifecycle, growth, email, or marketing automation at a B2B technology company with independent program ownership.
Hands-on background building both a self-serve product-led motion and a separate enterprise nurture motion.
Proven skill in writing high-converting email sequences and copy that earns the attention of technical and developer audiences.
Demonstrated track record of improving activation, pipeline progression, engagement, or dormant account reactivation.
Experience leveraging product behavior and account signals to trigger personalized lifecycle programs.
Strong analytics fluency with the ability to build custom reporting, evaluate performance, and run disciplined testing roadmaps.
Working knowledge of deliverability fundamentals, consent, list hygiene, and preference management.
A proven AI builder mindset with experience shipping automations and workflows using LLMs.
Must be available to work in person at the San Francisco headquarters.
Nice to Have
Background working at an API-first or developer tools company featuring a free tier.
Proficiency with product analytics and event-triggered messaging driven by usage data.
Experience establishing product-qualified lead programs and collaborating with sales on product-led pipelines.
Comfort with SQL or the ability to pull and validate personal audience segments.
Familiarity with enterprise buying committees, account-based nurture strategies, and hybrid models.
Previous experience utilizing webinar or virtual event platforms at scale within a high-growth environment.
Skills and Tools
Lifecycle Marketing
Growth Marketing
Email Marketing and Copywriting
Marketing Automation
B2B Enterprise Nurture
Developer Activation
AI-First Workflow Design
Analytics and Experimentation
SQL
Salary and Benefits
Annual salary range between $170,000 and $240,000 in USD.
Premium medical, dental, and vision health coverage alongside a monthly wellness benefit and commuter benefit.
Fertility and family planning support including eligible egg freezing reimbursement up to a $15,000 lifetime maximum.
Sixteen weeks of fully paid parental leave for all new parents.
Daily catered lunch and dinner, an office stocked with snacks and coffee, fresh morning bread, weekly milk tea deliveries, and monthly team events.
Visa sponsorship is available for exceptional candidates.
About the Company
Exa is building the search engine for the AI era, backed by prominent investors including a16z, Benchmark, Lightspeed, and YC. The team operates out of San Francisco, creating intelligent search infrastructure that currently powers AI labs, Fortune 500 companies, and autonomous agents.
How to Apply
Interested candidates should visit the official Exa careers page to submit an application for this role.
