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Growth Campaign Manager, Lifecycle

Virta HealthRemoteClinical Operations
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Salary
$108,500 - $140,500 USD
Job type
Full-time
Work mode
Remote
Posted
23 Sept 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Growth Campaign Manager, Lifecycle role at Virta Health is an exciting remote opportunity for a hands-on marketer focused on member acquisition and engagement. This position suits a candidate with a strong background in campaign execution, cross-functional project management, and growth initiatives within a digital marketing environment.

Key Responsibilities

Partner directly with the Senior Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel member campaigns across email, mail, and SMS using Braze.
Create, launch, and maintain standard and moderately complex campaigns and Canvases involving audience segmentation, trigger logic, personalization, dynamic content, and A/B testing.
Monitor daily campaign health and track key conversion funnel metrics such as engagement, conversion, activation, and campaign efficiency to identify optimization opportunities.
Own day-to-day campaign orchestration from intake to retrospective, including creating briefs, establishing workback plans, coordinating assets, and managing approvals.
Build and maintain repeatable AI-assisted project management workflows to keep launches on schedule and eliminate cross-functional bottlenecks.
Support a select group of broader Growth initiatives including webinars, landing-page tests, or search marketing campaigns based on organizational priorities.

Requirements

Bring 3 to 4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing in a B2C or B2B2C setting.
Demonstrate proven, hands-on ability to build, segment, and execute campaigns inside enterprise customer engagement platforms like Braze, Iterable, or SFMC.
Show comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers.
Possess a strong track record of project managing complex, multi-asset marketing campaigns involving creative, web, and operational groups.
Exhibit hands-on proficiency with growth analytics tools such as GA4, Looker, or Amplitude to pull performance data and report on conversion funnels.
Have demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking.

Nice to Have

Gain bonus points for hands-on Braze experience, including Canvas, Liquid, Content Blocks, Catalogs, or Connected Content.
Bring previous experience in regulated consumer environments like healthcare, financial services, or insurance.
Familiarity with direct mail, SMS, client-specific B2B2C campaigns, or webinar promotion.
Basic literacy in SQL, JSON, or data schemas to collaborate smoothly with technical teams.
Exposure to landing-page optimization, web campaigns, or SEO/SEM activities.

Skills and Tools

Braze and enterprise customer engagement platforms
Growth analytics tools including GA4, Looker, and Amplitude
Customer-data concepts, segmentation, and A/B testing
Generative AI tools for workflow and task optimization
Basic SQL and JSON familiarity
AWS data technologies

Salary and Benefits

Annual salary ranging from $108,500 to $140,500 USD based on qualifications and experience
Comprehensive benefits package detailed on the official company careers page

About the Company

Virta Health is dedicated to reversing metabolic disease in one billion people by tackling type 2 diabetes, prediabetes, and obesity through technology, personalized nutrition, and virtual care delivery. Backed by top-tier investors and partnering with major health plans, employers, and government organizations, the company helps individuals restore their health. Virta operates as a remote-first organization with office hubs in Denver and San Francisco.

How to Apply

Interested candidates should visit the official Virta Health careers page to submit an application through the online portal.

Skills and tech stack

SQLAWS

Questions candidates ask

Is this position remote?

Yes, this is a remote-first role, though Virta Health operates office hubs in San Francisco and Denver and has certain state-specific hiring restrictions.

What is the salary range for the Growth Campaign Manager, Lifecycle?

The annual salary range for this position is $108,500 to $140,500 USD, depending on qualifications and experience.

What level of experience is required?

Candidates must have 3 to 4 years of hands-on experience in lifecycle, campaign, or growth marketing within a B2C or B2B2C environment.

What tools and platforms will I use in this role?

You will regularly use enterprise customer engagement platforms like Braze, growth analytics tools such as GA4, Looker, and Amplitude, as well as generative AI tools and basic SQL.

How do I apply for this job?

You can apply directly on the official Virta Health careers page.

Ready to apply?

The application is on the official Virta Health careers page.

Apply on company site