About this role
Expanding market presence and driving pipeline growth in Australia and the wider Asia-Pacific region requires a dedicated field marketing strategy for Harvey's legal AI platform. The incoming Field Marketing Manager will own the end-to-end regional event strategy, taking charge of everything from flagship industry conferences to targeted client dinners and executive roundtables.
Collaborating closely with sales leadership and cross-functional teams, this practitioner will translate on-the-ground activity into measurable revenue impact. The position calls for someone who combines tactical execution with operational rigour, commercial acumen, and a willingness to travel regularly throughout the region. Ideal candidates thrive in fast-paced environments, possess a strong background in B2B technology or SaaS marketing, and demonstrate the decisiveness needed to scale regional operations.
What you will do
- Develop and execute a comprehensive regional field marketing strategy across Australia and the broader APAC market that aligns with company revenue goals.
- Plan and manage a diverse portfolio of events, including industry conferences, client roundtables, and executive dinners designed to accelerate deals.
- Partner with sales, customer success, and partnership teams to identify target accounts and design account-based marketing programs.
- Analyse event performance data and market insights to refine strategy, improve return on investment, and report results to leadership.
- Manage the regional field marketing budget, vendor relationships, and logistics to ensure efficient resource allocation.
- Travel regularly across Australia and the wider APAC region to deliver events, meet clients, and support in-market sales activity.
What you need
- Bring at least six years of experience in field marketing, event marketing, or demand generation within B2B technology, SaaS, or professional services.
- Demonstrate a proven track record of planning and executing field marketing campaigns that drive lead generation and revenue growth.
- Possess sound commercial acumen with the judgement to prioritize high-impact activities and the discipline to see them through.
- Exhibit excellent communication and relationship-building skills to collaborate effectively across sales, marketing, and executive leadership.
- Apply an analytical mindset with direct experience tracking key performance indicators such as pipeline contribution and event return on investment.
- Maintain the willingness and flexibility to undertake regular domestic and international travel across the APAC region.
Questions candidates ask
What type of travel is required for this role?
The role involves regular travel across Australia and the wider APAC region. This includes international travel to deliver events, meet clients, and support in-market sales activity.
Who will I work closely with in this position?
You will work closely with sales leadership, Customer Success, and cross-functional partners across APAC. These partnerships help deepen client relationships and translate field activity into measurable pipeline contribution.
What background is needed for this role?
Candidates need six-plus years of experience in field marketing, event marketing, or demand generation. This experience is ideally situated within B2B technology, SaaS, or professional services.