About this role
Managing US field marketing programs involves owning the planning and execution of first-party events like executive dinners and roundtables, alongside third-party conferences and sponsorships. Daily efforts center on designing initiatives that generate pipeline and leads while partnering directly with the go-to-market team on territory-based strategies.
Harvey operates at the intersection of agentic AI and professional services, building enterprise platforms that reshape knowledge work. The company requires a hands-on individual contributor to build programs and processes from scratch, handle end-to-end logistics, and manage vendor relationships across the market.
Candidates joining this team need a strong background in B2B SaaS field marketing and a willingness to roll up their sleeves for on-site execution. Success in the position demands operational rigor, data-driven analysis of event performance, and the ability to scale playbooks for global consistency.
What you will do
- Plan and execute US field marketing programs encompassing first-party events and third-party sponsorships.
- Design field initiatives that generate measurable pipeline and align with regional targets and GTM objectives.
- Collaborate with the US GTM team to build account-focused event strategies with pre- and post-event engagement.
- Manage end-to-end event logistics including budgets, vendor relationships, on-site execution, and reporting.
- Develop scalable playbooks and operational processes to support ongoing growth and consistency.
- Track and analyze performance metrics to continuously refine and improve marketing impact and efficiency.
What you need
- Bring four to seven years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
- Demonstrate a proven ability to deliver high-impact activations that produce measurable pipeline and lead generation.
- Show direct experience partnering with sales organizations on territory and account-focused marketing initiatives.
- Maintain excellent communication, organization, and stakeholder management skills with high execution standards.
- Possess familiarity with tools such as Salesforce, Marketo, and standard event platforms.
Nice to have
- Experience marketing to legal, financial services, consulting, or other high-touch professional audiences
Benefits
- Offers Equity
Skills and tech stack
Questions candidates ask
What is the compensation range for this role?
The salary range for this position is between $90,100 and $150,000 USD, depending on location, and the role also offers equity.
What tools and platforms are used in this job?
Familiarity with tools such as Salesforce, Marketo or similar marketing automation software, and event platforms is highly desirable for this position.
What kind of professional background is expected?
Applicants should have four to seven years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.