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Director, AI Solutions Strategy & Planning

InstacartCanada - Remote (ON, AB, BC, or NS Only)Retail Business Development
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Salary
$234K — $247K CAD
Job type
Full-time
Work mode
Remote
Experience
Director · 8+ yrs
Posted
8 Oct 2026
Status
Open · checked 7d ago

About this role

This remote position is based in Canada (Ontario, Alberta, British Columbia, or Nova Scotia only) and suits an experienced strategy and planning leader specializing in enterprise AI solutions. The Director, AI Solutions Strategy & Planning will oversee the go-to-market infrastructure and commercialization of an emerging portfolio of AI-driven retailer solutions at Instacart.

Role Overview

Instacart is hiring a Director, AI Solutions Strategy & Planning to lead the end-to-end commercialization of its new AI-driven retailer solutions pillar. Operating at the intersection of enterprise strategy and frontier AI, the person in this role will build pricing frameworks, go-to-market plans, and scalable commercial strategies. This position requires close collaboration with Product, Sales, Marketing, Legal, Finance, and Customer Success teams to establish Instacart as a preferred technology partner for grocery retailers.

Key Responsibilities

Define and execute a comprehensive go-to-market strategy for AI-driven solutions, covering consumer experiences, ecommerce analytics, and retailer workflows, complete with pricing and onboarding playbooks.
Establish cross-functional alignment and governance forums across Product, Sales, Marketing, Finance, and Legal to streamline decision-making.
Launch pilot programs and experimentation frameworks to validate AI products using retailer feedback and performance metrics.
Enable sales teams with AI-specific training programs, materials, and strategies to accelerate adoption and pipeline velocity.
Conduct market intelligence and competitive analysis to guide ongoing commercialization and product choices.

Requirements

Eight or more years of professional background in strategy, product commercialization, or go-to-market planning, with demonstrated success launching emerging offerings.
Background in creating go-to-market strategies for enterprise technology platforms, retailer solutions, or AI-powered products.
Comprehensive knowledge of AI technologies and the ability to articulate technical concepts as business value.
Proficiency in solution packaging, product positioning, and pricing frameworks.
Strong analytical skills encompassing forecasting, modeling, and performance evaluation.
Demonstrated ability to lead cross-functional stakeholders across Finance, Legal, Marketing, Sales, and Product.
Excellent verbal and written communication abilities for presenting to various audiences.
Quantitative proficiency for opportunity sizing, financial outlooks, impact assessment, and pricing strategy.
Capacity to navigate ambiguous and fast-paced environments focused on iterative learning.

Nice to Have

Acquaintance with retail technology applications, ecommerce analytics, or conversational AI.
Advanced understanding of AI product monetization structures, such as value-based, usage-based, and subscription models.
An MBA or advanced degree in technology, business, or a related discipline.

Skills and Tools

Artificial Intelligence
Go-to-Market Strategy
Product Commercialization
Pricing Frameworks
Competitive Analysis
Financial Modeling and Forecasting

Salary and Benefits

Base pay range of $234,000 to $247,000 CAD, dependent on the permanent work location in Canada.
Eligibility for a new hire equity grant and annual refresh grants.
Market-competitive compensation and benefits offerings following a Flex First remote work model.

About the Company

Instacart delivers an essential service helping customers access groceries and household goods while offering earnings opportunities for personal shoppers. The company operates under a Flex First remote work model, allowing employees to choose their workspace while fostering community through regular in-person events.

How to Apply

To apply for this position, please visit the official Instacart careers page.

Questions candidates ask

Where is the Director, AI Solutions Strategy & Planning role located?

The position is fully remote within Canada, restricted strictly to residents of Ontario, Alberta, British Columbia, or Nova Scotia.

What is the salary range for this position?

The base pay range is $234,000 to $247,000 CAD, with exact offers varying based on factors such as candidate experience and permanent location.

What level of experience is required?

Candidates must have eight or more years of experience in strategy, product commercialization, or go-to-market planning.

What additional financial incentives are offered beyond base pay?

The role is eligible for a new hire equity grant as well as annual equity refresh grants.

Are there preferred qualifications for this role?

Preferred qualifications include familiarity with conversational AI, ecommerce analytics, or retail technology, advanced knowledge of AI monetization models, and an MBA or advanced degree.

Ready to apply?

The application is on the official Instacart careers page.

Apply on company site