Role Overview
Exa is seeking a Digital Marketing Manager to own the channels and surfaces where developers discover the platform and decide to sign up. This full-time position is based in-person at the San Francisco headquarters and is ideal for a growth professional with a strong hands-on technical background.
Key Responsibilities
Own paid acquisition channels end to end, including search, social, developer-native placements, budget allocation, and creative testing.
Manage the marketing site as a conversion surface, overseeing landing pages, page speed, messaging tests, and the journey from first visit to signup.
Direct the technical side of organic visibility, covering site architecture, crawlability, structured data, and page performance.
Drive the top of the self-serve funnel through signup flow experiments and friction reduction.
Oversee channel-level reporting, manage the experiment backlog, and deploy AI-powered workflows for creative variants, page builds, and research.
Requirements
Bring four or more years of experience in growth, digital, or performance marketing at a B2B technology company, with direct hands-on ownership of paid budgets, landing pages, and technical SEO.
Demonstrate deep craft in at least one core area and working competence in the remaining areas.
Possess credibility in marketing to developers and understanding what resonates with this audience.
Exhibit a strong track record of conducting experiments that shift metrics.
Demonstrate analytics fluency with the ability to build custom reporting and analyze performance data accurately.
Show comfort in the build layer by being able to ship landing pages independently and work directly within the site platform.
Display a proven AI builder mindset by having shipped automations and creative pipelines using large language models.
Nice to Have
Experience working at a product-led growth or self-serve developer product featuring a free tier.
Familiarity with SQL and ability to query a data warehouse directly.
Background in developer-native paid channels and sponsorship acquisition.
Hands-on experience with modern web stacks such as Next.js or Webflow, alongside conversion rate optimization tooling.
Early experience involving AI answer visibility and how it differs from traditional search engine optimization.
Skills and Tools
Paid search and paid social advertising
Technical SEO, schema, and structured data
Conversion rate optimization and landing page creation
Analytics and performance reporting
AI-powered workflows and automation tools
SQL (Nice to have)
Modern web stacks including Next.js and Webflow (Nice to have)
Salary and Benefits
Salary range of $130,000 to $200,000 per year in USD.
Premium medical, dental, and vision coverage, plus monthly wellness and commuter benefits for the San Francisco team.
Fertility and family planning benefits including up to $15,000 lifetime maximum reimbursement for eligible egg freezing and 16 weeks of fully paid parental leave.
Daily catered lunch and dinner, fully stocked office snacks, coffee, health supplements, fresh daily local bread, weekly milk tea deliveries, and regular team events.
Visa sponsorship available for exceptional candidates from all backgrounds and locations.
About the Company
Exa has raised a $250M Series C led by a16z, with participation from Benchmark, Lightspeed, and YC, bringing the company valuation to $2.2 billion. The team is building the search engine for the AI era, powering agents, Fortune 500 companies, and AI labs. Operating as a largely San Francisco-based team of approximately one hundred individuals, Exa is focused on transforming an industry that has remained unchanged for decades.
How to Apply
Interested candidates should apply directly on the official company careers page.
