About this role
Designers who care about conversion and craft in equal measure will thrive in this role at Perplexity. Operating at the intersection of brand craft and growth performance, the person in this position builds the company's highest-volume marketing surfaces, including paid ads, social media, lifecycle email, and campaign assets. This is both a shipping role and a thinking role where strategic concepting matters just as much as executing final assets.
Working closely with the Growth team, Product Marketing, Brand, and other designers, the creative partner co-develops campaign strategies, proposes test hypotheses, and shapes the creative direction. The position exists to scale high-frequency asset production while maintaining strict visual consistency and brand standards. Ideal candidates bring a strong point of view on performance creative, balance aesthetic polish with data-driven results, and know how to iterate quickly based on real performance metrics.
What you will do
- Drive strategic concepting for growth campaigns by bringing original ideas, angles, and creative territories to the table.
- Operate as an ideation partner to the Growth team to co-develop campaign strategy and propose test hypotheses.
- Own the design of growth creative end-to-end from concept to shipped asset across paid ads and email.
- Design for volume and velocity by building variant sets and iterating on winners using real performance data.
- Turn product launches and go-to-market campaigns into ad creative that runs effectively across channels.
- Build and maintain scalable ad and email templates to keep high-frequency asset production fast and on-brand.
- Partner with Brand and other designers to ensure visual consistency across every growth touchpoint.
What you need
- Maintain a strong portfolio of growth and brand design work demonstrating both craft and results.
- Show proven strategic concepting ability with campaigns where the original idea was your own.
- Possess excellent visual design skills with a clear sense of brand, typography, layout, and composition.
- Bring hands-on experience designing performance creative at a consumer or prosumer tech company.
- Demonstrate fluency reading creative performance data like CTR, conversion, and hook rates.
- Manage a high volume of deliverables across channels and iterate quickly without losing quality.
- Have fluency in Figma and the Adobe Creative Suite.
- Bring 5+ years of industry experience.
Nice to have
- Motion design skills including animated ads, short-form video for social, or After Effects fluency
- Familiarity with ad platform specs and constraints across Meta, Google, TikTok, X, and YouTube
- Experience using AI-assisted design and image-generation workflows to scale creative output
- Copywriting instincts to tighten headlines when needed
Benefits
- Offers Equity
Skills and tech stack
Questions candidates ask
What tools and software will I use in this role?
You will use Figma and the Adobe Creative Suite to produce growth creative. Motion design skills and After Effects fluency are also listed as nice-to-have attributes.
Who will I collaborate with on a daily basis?
You will report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and motion and web designers.
What is the compensation structure for this position?
The salary range is $150K to $225K, and the position includes offers of equity.
Where is the job located?
The position is located in San Francisco.