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Web Marketing Manager

StackAdaptCanada; United StatesContent & Web Experience
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Salary
Not listed
Job type
Full-time
Posted
16 Jun 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Web Marketing Manager role at StackAdapt is an individual contributor position designed to evolve the company website into a premier marketing channel that engages audiences and drives business outcomes. Based remotely across Canada and the United States, this opportunity suits an experienced professional who blends strong writing talents with strategic insights into user experience and search engine optimization.

Key Responsibilities

Build website messaging and content strategies that align with broader business objectives and campaign goals to boost engagement and conversions.
Draft persuasive, conversion-oriented copy that clearly explains StackAdapt's value proposition and simplifies technical concepts.
Manage web projects independently from initial concept through launch, overseeing content strategy, cross-functional reviews, and optimization.
Partner closely with design and development teams to construct various digital assets, from single campaign landing pages to multi-page web experiences.
Leverage web analytics, heatmaps, SEO metrics, and user behavior data to identify optimization opportunities and enhance site performance.
Assist with monthly and quarterly website reporting while executing recommendations drawn from key performance findings.
Craft web experiences that effectively balance brand storytelling, educational material, and conversion metrics.
Coordinate with regional colleagues to support multilingual content and localization efforts for global markets.
Investigate and integrate AI-supported workflows to boost efficiency, personalization, and overall web performance.
Keep up-to-date with emerging technologies, industry trends, and evolving best practices in digital user experience.

Requirements

Minimum of 5 years of professional experience working in web content strategy, content marketing, digital experience, or web copywriting.
Exceptional writing and editing skills combined with strong editorial judgment for diverse buyer journeys.
Demonstrated background in directing complex, cross-functional projects with multiple stakeholders.
Solid understanding of information architecture, content strategy, user experience principles, conversion design, and search engine optimization.
Practical experience utilizing web analytics and reporting tools to guide decision-making.
Capability to operate autonomously, guiding projects from start to finish with minimal supervision.
Strong communication, organizational, and stakeholder management abilities.
Familiarity with content management systems like WordPress or HubSpot.

Nice to Have

Prior experience supporting localization and multilingual website projects.
Background in B2B SaaS, adtech, martech, or related technology sectors.
Knowledge of third-party platforms such as Crazy Egg, Semrush, HubSpot, and artificial intelligence writing assistants like ChatGPT.

Skills and Tools

Web Content Strategy
Web Copywriting
Search Engine Optimization (SEO)
User Experience (UX) Principles
Web Analytics and Reporting
Content Management Systems (WordPress, HubSpot)
Project Management
AI-Enabled Workflows

Salary and Benefits

Base salary bands vary by region, reflecting local market rates and approved budgets. The base salary range for Canada spans $76,000 to $104,500 CAD, while the United States base salary band ranges from $84,000 to $115,500 USD. Team members may also qualify for extra compensation elements including annual bonuses, commissions, equity grants, and comprehensive perks. Benefits include global retirement or pension savings plans, competitive paid time off packages, day-one health benefits, mental health care access, remote work stipends, optional WeWork memberships, structured onboarding, and continuous learning support through programmatic courses and personal development coverage.

About the Company

StackAdapt is a leading technology enterprise providing an AI-powered marketing platform that helps marketers target, engage, and convert audiences with precision across programmatic channels. Recognized for its supportive and diverse workplace culture, StackAdapt has received accolades such as G2 Top Software, Best Workplaces for Young Talent, top DSP rankings on G2, and ADWEEK Tech Stack Awards.

How to Apply

Interested candidates should visit the official StackAdapt careers page to submit an application and review further details regarding the opening.

Questions candidates ask

Where is the Web Marketing Manager position located?

This is a remote-first position open to qualified candidates located anywhere within Canada and the United States.

How many years of experience are required for this role?

Candidates must have at least 5 years of professional experience in web content strategy, digital experience, content marketing, or web copywriting.

What is the salary range for candidates based in the United States?

The base salary band for candidates in the United States ranges from $84,000 to $115,500 USD, depending on factors like experience and technical skills.

What benefits does StackAdapt offer to employees?

Eligible employees receive day-one health benefits, retirement or pension savings plans, flexible paid time off, mental health program access, remote work reimbursements, and personal development support, among other perks.

What platforms and tools are helpful to know for this position?

Familiarity with content management systems like WordPress or HubSpot, alongside tools such as Semrush, Crazy Egg, HubSpot, and various AI applications, is considered a plus.

Ready to apply?

The application is on the official StackAdapt careers page.

Apply on company site