About this role
Role Overview
The Social Strategy Lead position at WPP is a senior leadership role based in Tokyo, Japan, focused on shaping social strategy and intelligence within WPP Content Studio Japan. This opportunity suits an experienced strategic professional who can define direction, interpret cultural shifts, guide planning teams, and advise top-tier clients on impactful social brand presence. Working closely with the Content Studio Lead, this role bridges social strategy, cultural insights, platform dynamics, creator ecosystems, and data-driven business results.
Key Responsibilities
Requirements
Skills and Tools
About the Company
WPP is a trusted growth partner for leading global brands, uniting creative excellence, media intelligence, data solutions, and strategic counsel. Operating across more than 100 markets, the company leverages exceptional talent and the WPP Open agentic marketing platform to help clients navigate change and achieve transformational growth. WPP fosters an inclusive, collaborative culture centered on creativity, belonging, continuous learning, and hybrid working arrangements.
How to Apply
Interested candidates should visit the official WPP careers page to submit an application and learn more about the recruitment process.
Questions candidates ask
What is the primary focus of the Social Strategy Lead?
The role focuses on setting social direction, reading culture, interpreting platform signals, guiding strategy teams, and helping clients understand what brands should do on social media and why.
Where is this job located?
This position is located in Tokyo, Japan, operating under a hybrid work model with teams typically in the office around four days a week.
What language skills are required for this role?
Business fluency in English is required. Business fluent or native-level Japanese is preferred to navigate bilingual working and presentation environments effectively.
How many years of experience are required?
Candidates must have five or more years of strong senior experience in social, digital, content strategy, or platform-led brand strategy.
Does this role involve community management or daily content calendar operations?
No, this is a senior leadership role focused on setting strategic direction, shaping intelligence capabilities, and guiding teams rather than executing community management or content calendar tasks.