About this role
Role Overview
The SVP, Head of Marketing Performance at WPP in London is a visionary leadership position guiding the critical marketing measurement capabilities within the WPP Open platform. This role suits an experienced product executive ready to define how global brands measure and attribute marketing effectiveness across a diverse ecosystem.
Key Responsibilities
Requirements
Skills and Tools
About the Company
WPP is a trusted growth partner for the world’s leading brands, uniting media intelligence, data solutions, creativity, and strategic counsel in a single company. Powered by talent and the agentic marketing platform WPP Open, the company helps clients capture opportunity and deliver transformational growth across more than 100 markets globally.
How to Apply
Interested candidates should visit the official WPP careers page to submit an application for this opportunity.
Questions candidates ask
What is the primary focus of the SVP, Head of Marketing Performance role?
The role focuses on defining and executing the product vision, strategy, and roadmap for marketing measurement, attribution, and reporting within the WPP Open platform.
Where is this position located?
This position is located in London, operating on a hybrid work model.
How much experience is required for this position?
Candidates must have 15+ years of progressive experience in Product Management, with at least 8 years in a senior leadership role managing multiple product teams.
What technical domains are essential for this role?
Essential technical domains include Marketing Mix Modeling, Multi-Touch Attribution, incrementality testing, data architecture, and the application of AI and agentic tooling for analytics.
How should I apply for the SVP, Head of Marketing Performance position?
You should apply directly on the official company careers page.