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SMB Marketing Manager

NotionTokyo, Japan Marketing
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
3 Aug 2026
Status
Open · checked 7d ago

About this role

Notion is hiring an SMB Marketing Manager for a full-time, remote-friendly role based in Tokyo, Japan. This strategic marketing position suits an experienced professional ready to drive demand generation and startup growth campaigns within the Japanese market.

Role Overview

The SMB Marketing Manager will lead strategy and execution for demand generation programs targeting the SMB sales segment and startups in Tokyo. Collaborating with cross-functional teams including the Japan sales organization, global marketing groups, and external agencies, the professional in this role will plan and deliver impactful campaigns. Additionally, the position supports the Notion for Startups program by building brand awareness, recruiting partners, and driving trial acquisition.

Key Responsibilities

Understand the Notion product and the SMB user journey to identify high-impact strategies in partnership with SMB Sales leadership.
Own end-to-end event and webinar execution, managing planning, logistics, day-of delivery, and post-event lead management.
Execute demand generation campaigns using marketing automation platforms, including audience segmentation, nurture programs, and gated offers.
Partner with APAC Marketing Ops and BizTech to maintain smooth operations across GTM systems such as Salesforce, Outreach, and Sansan.
Track key KPIs and oversee lead and pipeline reporting for the SMB segment to evaluate pipeline health and optimize programs.
Grow awareness of the Notion for Startups program among early-stage startups and drive trial acquisition through localized campaigns.

Requirements

Bring 5 to 7 years of professional experience managing and executing B2B demand generation campaigns.
Proven success hitting aggressive growth goals utilizing email, webinars, and end-to-end campaign measurement.
Fluent-level Japanese and business-level English proficiency, both written and verbal.
Customer-centric mindset with the ability to leverage customer insights across the decision-making process.
Strong cross-functional collaboration skills working alongside sales, content, SDRs, and operations partners.
Intellectual curiosity and willingness to adopt AI tools to work smarter and deliver better results.

Nice to Have

Experience as a Notion power user and existing advocate for the tool.
Demonstrated track record of engaging with startup founders, venture capital firms, and incubators.

Skills and Tools

Figma
Marketing automation platforms
Salesforce (SFDC)
Outreach
Sansan

About the Company

Notion operates as a collaborative AI workspace where teams and agents think together, offering a single home for knowledge, projects, meetings, and AI tools. Millions of individuals, small teams, and enterprises run their workflows on Notion to work faster, clearer, and with less fragmentation.

How to Apply

Interested candidates should visit the official company careers page to submit an application.

Skills and tech stack

Figma

Questions candidates ask

What is the location of the SMB Marketing Manager position?

The role is based in Tokyo, Japan, with remote work options available.

How many years of experience are required for this role?

Candidates should bring 5 to 7 years of experience managing and executing B2B demand generation programs and campaigns.

What language proficiencies are needed?

Applicants must be proficient in fluent-level Japanese and business-level English, covering both written and verbal communication.

What specific software and tools will I need to work with?

The role requires familiarity with Figma, marketing automation platforms, Salesforce, Outreach, and Sansan.

How do I apply for this job?

You can apply directly on the official company careers page.

Ready to apply?

The application is on the official Notion careers page.

Apply on company site