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SEO Specialist – Total Search, GEO & GSO

WPP MediaCape Town, South Africa; Johannesburg, South AfricaMedia Management & Delivery
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Salary
Not listed
Job type
Full-time
Posted
29 Sept 2026
Status
Open · checked 7d ago

About this role

Role Overview

The SEO Specialist – Total Search, GEO & GSO role at WPP Media involves managing daily search optimization activities and driving the adoption of the company's Total Search strategy in Cape Town or Johannesburg. This position suits a proactive professional with a junior to mid-level background who wants to shape brand visibility across traditional search engines and AI-driven platforms.

Key Responsibilities

Execute daily SEO tasks including keyword research, competitor analysis, search intent studies, technical site audits, and structured data optimization.
Apply Total Search principles by collaborating with paid search, content, Digital PR, analytics, and technical teams to build cohesive search plans.
Conduct Generative Engine Optimisation (GEO) and Generative Search Optimisation (GSO) audits to evaluate brand visibility, citation frequency, and authority signals in AI-generated answers.
Produce comprehensive performance reports, tracking traditional metrics alongside AI-search visibility indicators and translating data into actionable steps.
Manage workloads, priorities, and deadlines independently while taking full ownership of deliverables from initial analysis to final follow-up.

Requirements

Professional hands-on SEO experience alongside mandatory practical background in GEO, GSO, or AI-search optimization with tangible examples of improving visibility in AI-generated answers.
Clear understanding of Total Search, Integrated Search, or equivalent cross-channel search methods.
Working knowledge of technical, on-page, and content SEO alongside proficiency using analytics, search-performance, and research tools.
Strong self-directed learning skills, initiative, and the ability to manage tasks with minimal supervision.
Strong written and verbal communication skills paired with a collaborative approach to working across multiple marketing disciplines.

Nice to Have

Experience integrating paid and organic search campaigns.
Background in Digital PR, entity optimization, or authority building.
Practical knowledge of schema markup, structured data, e-commerce, social search, and commerce search.
Familiarity with reporting tools like Looker Studio or Power BI, and SEO platforms such as Screaming Frog, Semrush, Ahrefs, BrightEdge, or Lumar.
Experience with AI-visibility monitoring, prompt-tracking tools, automation, or AI agents for research and reporting.

Skills and Tools

Technical SEO, on-page SEO, content optimization, and structured data
Generative Engine Optimisation (GEO) and Generative Search Optimisation (GSO)
Cross-channel search integration across traditional engines, AI platforms, social channels, and commerce environments
Analytics and SEO research tools

About the Company

WPP Media operates as WPP's AI-driven media operating unit, combining media, data, and partnerships to deliver creative personalization at scale. Connected through the pioneering agentic marketing platform WPP Open and powered by Open Intelligence, the organization helps the world's leading brands navigate change, capture opportunities, and achieve transformational growth.

How to Apply

Interested candidates should visit the official WPP Media careers page to review the complete privacy notice and submit an application for this position.

Questions candidates ask

What locations is this position based in?

The role is located in Cape Town, South Africa, and Johannesburg, South Africa.

Is remote work available for this position?

The job description does not indicate that remote work is offered.

What level of seniority is this role?

This is a junior to mid-level position.

What specific AI-search experience is required?

Candidates must have practical experience in Generative Engine Optimisation (GEO), Generative Search Optimisation (GSO), or AI-search visibility, along with concrete examples of work undertaken to improve or measure visibility in AI-generated answers.

How should I apply for this job?

Candidates should apply directly on the official company careers page.

Ready to apply?

The application is on the official WPP Media careers page.

Apply on company site