Associate Director, Paid Search - Organic, Global Client Solutions
About this role
The day-to-day work for the Associate Director, Paid Search - Organic, Global Client Solutions involves setting the strategic direction for the organic search, SEO, and GEO agenda across European markets for The Coca-Cola Company. This role is central to ensuring that WPP Media delivers a consistent, commercially valuable, and operationally scalable approach to the client's brand across various divisions and product lines. The individual will act as a senior client leader, responsible for translating insights from search and AI-driven discovery into tangible business impact. A key function is orchestrating multi-market teams to provide strategic recommendations, governance, measurement, and market enablement.
This position exists to redefine the agency-client partnership within the bespoke WPP Open model, fostering a culture of deep collaboration and measurable results. The role requires someone who can confidently advise senior clients, connecting SEO and AI-driven discovery activities directly to broader business objectives such as brand visibility, lead generation, and customer engagement. Success in this role hinges on the ability to manage complex regional workstreams while anticipating shifts in the search landscape.
The ideal candidate is commercially strong, strategically minded, and possesses a deep understanding of how to leverage AI and generative search for organic growth. They must be adept at translating complex search dynamics into actionable strategies that support the client's transformation goals.
What you will do
- Set the strategic direction for the organic search programme across European markets, divisions, and product lines for The Coca-Cola Company.
- Ensure WPP Media provides a consistent, commercially valuable, and operationally scalable approach to the client's brands.
- Advise senior clients by translating search and AI-driven discovery into demonstrable business impact.
- Orchestrate multi-market teams to deliver high-quality strategic recommendations, governance, and measurement.
- Act as a trusted partner to WPP and Honda stakeholders, connecting brand, product, customer journey, and performance priorities.
- Define and govern measurement frameworks across EMEA, focusing on LLM visibility and next-generation KPIs.
- Translate traditional SEO strategies into AI-first search environments to ensure content is discoverable and authoritative.
What you need
- Demonstrated experience in SEO, organic search, digital strategy, or performance marketing, coupled with a proven track record leading complex, high-profile client accounts across multiple markets.
- Possess strong commercial acumen to effectively link SEO/GEO activity to broader business objectives like brand visibility and lead generation.
- Requires a deep understanding of SEO, Generative Search Optimisation (GSO/GEO), and AI-driven discovery, including optimization for LLMs and AI Overviews.
- Must have experience defining and governing measurement frameworks across EMEA, covering organic performance and market maturity.
- Ability to translate traditional SEO strategies into AI-first search environments, ensuring content is optimized for generative answers.
- Proven capability to manage multiple regional workstreams simultaneously, balancing strategy, governance, and quality control in a fast-paced setting.
- Advanced proficiency in SEO and analytics tools, including GA4, Search Console, and emerging AI search monitoring tools.
Nice to have
- Experience with LLM visibility optimization
Benefits
- WPP & WPP Media shared core values: Be Extraordinary, Create an Open environment, Lead Optimistically
Skills and tech stack
Questions candidates ask
What is the team structure like?
The role involves orchestrating multi-market teams to deliver strategic recommendations and market enablement. The position requires balancing strategic direction, delivery governance, stakeholder alignment, and quality control in a fast-paced environment.
What is the compensation structure?
The posting does not specify the salary for this role.
What specific technology stack is used?
The required proficiency includes tools such as GA4, Search Console, crawling tools, ranking platforms, dashboarding solutions, and emerging AI search monitoring tools.
What does the growth trajectory look like?
The role focuses on identifying growth, innovation, and incremental value opportunities, shaping these into commercially compelling recommendations. This involves proactively anticipating challenges in the rapidly changing search and mobility landscape.