Senior Manager, Web Strategy & AI Experience
About this role
Professionals who thrive at the intersection of web technology and AI integration will find this position engaging. AppDirect needs a leader to curate the primary digital touchpoint for the corporate brand and its subsidiaries, ensuring prospective customers easily navigate the ecosystem. The incoming manager will oversee a small agile development team while balancing long-term roadmaps with hands-on technical execution. Responsibilities include embedding artificial intelligence into everyday workflows, improving site performance, and driving search optimization for both human audiences and AI systems.
Operating in a cross-functional environment, the position involves close collaboration with product, design, and marketing stakeholders. Candidates should bring a background in leading digital product management or web strategy, paired with practical familiarity with modern web frameworks and AI-assisted development tools. Anyone comfortable navigating shifting technological landscapes and guiding technical teams toward measurable business outcomes will find a natural home in this organization.
What you will do
- Own the overall strategy, roadmap, and execution of the corporate website and key sales applications to align with measurable business outcomes.
- Lead AI integration across team workflows by testing and implementing tools for development acceleration, prototyping, and UX personalization.
- Drive search engine optimization and LLM-aware content strategies so that digital materials remain discoverable by both human users and AI platforms.
- Manage and mentor a web development team while setting clear performance standards and supporting continuous professional growth.
- Partner closely with design and user interface teams to evolve the component library for consistency, accessibility, and responsiveness.
- Enhance site performance through technical optimization, structured data implementation, experimentation, and conversion rate testing.
What you need
- Bring five or more years of experience leading web strategy, digital product management, or design, preferably within a B2B SaaS environment.
- Possess hands-on familiarity with common web technologies such as React, Next.js, web infrastructure, and various CMS systems.
- Demonstrate practical experience integrating artificial intelligence into development or content workflows, including LLM-driven coding tools.
- Show a proven track record with technical SEO, performance optimization, structured data, and LLM-aware content strategies.
- Have direct experience managing technical teams and driving cross-functional initiatives alongside product, design, and marketing stakeholders.
- Exhibit strong communication skills to translate complex technical decisions into clear directions for non-technical partners and senior leadership.
Benefits
- Performance-related bonuses
- Comprehensive range of employee benefits
Skills and tech stack
Questions candidates ask
What is the salary range for this role?
The annual base salary or target compensation for this position ranges from $129,000 to $161,000 USD. Additional performance-related bonuses and benefits may also be included as part of the total compensation package.
What tools and technologies will the team use?
The team works with modern web technologies including React, Next.js, web infrastructure, and database systems while remaining largely tool agnostic. Developers also utilize proprietary platforms and LLM-driven coding environments such as Cursor, Lovable, and devs.ai.
Who does this person manage and collaborate with?
The individual leads a small, agile web development team responsible for end-customer and partner experiences. The role also requires close daily collaboration with marketing teams, technical groups, product units, and executive leadership.