AI & Microsoft Business Development Specialist
About this role
The ITCloud business unit at AppDirect is building a robust subscription commerce platform and supporting Canadian IT professionals with powerful corporate cloud solutions for continuity, cybersecurity, and productivity. The incoming specialist will join the rapidly expanding AI practice to drive revenue growth, educate the market, and accelerate AI adoption across Canada within the Microsoft ecosystem. Day-to-day responsibilities center on generating new business opportunities, managing sales pipelines, and positioning Microsoft AI solutions to address client challenges.
This role exists to expand the footprint of emerging artificial intelligence offerings through strategic partner enablement, webinars, and thought leadership content. Candidates who thrive here possess a proven track record in solution sales, deep familiarity with Microsoft Copilot and M365 ecosystems, and bilingual communication skills in English and French. Success requires a proactive mindset, strong consultative sales abilities, and the capacity to navigate a fast-growing, dynamic environment.
What you will do
- Identify and secure new business opportunities centered on Microsoft Copilot, M365 Copilot, Copilot Studio, and broader AI agent ecosystems.
- Manage and qualify the sales pipeline to consistently meet or exceed established targets.
- Lead discovery sessions with customers to align cloud and AI solutions with specific business productivity challenges.
- Deliver engaging webinars, workshops, and executive presentations while representing the organization at industry forums and partner conferences.
- Collaborate closely with internal sales, marketing, technical, and leadership groups to streamline customer adoption.
- Monitor ongoing updates regarding Microsoft AI roadmaps, licensing, and product releases to maintain product expertise.
What you need
- Bring a minimum of 3 years of direct experience selling Microsoft Copilot, M365, or related cloud and AI technologies.
- Demonstrate a proven history of meeting or exceeding sales quotas and driving commercial growth.
- Possess deep technical and functional expertise in Microsoft Copilot, Copilot Studio, AI agents, and the M365 ecosystem.
- Demonstrate strong consultative sales capabilities alongside the ability to articulate complex business value.
- Communicate fluently and effectively in both English and French, across written and verbal mediums.
- Show the capability to operate comfortably within a rapidly scaling and evolving business environment.
Nice to have
- Experience working with MSPs, distributors, or channel organizations
- Microsoft certifications related to Copilot, Microsoft 365, Copilot Studio, Power Platform, or Azure AI
Skills and tech stack
Questions candidates ask
What language proficiency is required for this position?
Candidates must possess strong written and verbal communication skills in both English and French. The posting also notes that French language descriptions are available via a dedicated link.
What specific technologies will I be working with daily?
The focus centers heavily on Microsoft Copilot, Microsoft 365 Copilot, Copilot Studio, AI Agents, and the broader M365 ecosystem. Professionals will also stay current on Microsoft's AI roadmap and licensing updates.
What kind of team will I be joining?
You will be a key member of the rapidly expanding AI practice within the ITCloud business unit at AppDirect. This team collaborates across sales, marketing, technical, and leadership groups to accelerate customer adoption.
What experience is mandatory for applicants?
Applicants need a minimum of 3 years of experience selling Microsoft Copilot solutions, Microsoft 365, AI solutions, or related cloud technologies. Demonstrated success in achieving sales quotas is also required.