About this role
Professionals who thrive at the intersection of data strategy, regional operations, and practical artificial intelligence will find a natural home in this role. WPP Media operates an AI-driven media unit leveraging platforms like WPP Open to help major brands navigate market changes and achieve transformational growth. The Senior Manager will divide time between driving regional data strategy across the APAC region and executing AI strategy initiatives specifically for Greater China markets including China and Taiwan.
This hybrid position involves synthesizing complex first-party data sources, guiding campaign teams on privacy-compliant audience activation, and scaling machine-learning adoption. The remaining portion of the mandate focuses on delivering localized AI workshops, partnering with Google stakeholders, and deploying verified AI workflows for live media campaigns. Success requires translating technical capabilities into repeatable playbooks while coordinating effectively across local, regional, and global stakeholders.
What you will do
- Support the synthesis of first-party and external data sources into actionable audience strategies and activation segments across APAC campaigns.
- Drive the adoption of first-party data capabilities through targeted consultation, training, and practical support for regional and local teams.
- Develop and maintain internal education covering machine-learning frameworks, data tools, and activation best practices.
- Execute the full AI market scope across China and Taiwan by adapting regional priorities to local languages, cultural contexts, and operating needs.
- Serve as a strategic AI partner to local practice leads and Google stakeholders to identify valuable use cases and resolve adoption barriers.
- Track market-level adoption, platform usage, and governance compliance while reporting progress and risks to regional stakeholders.
- Architect, localize, and pilot market-specific AI tools and custom agents where approved regional solutions do not address local needs.
What you need
- Bring at least 5 years of professional experience in media, advertising, data strategy, audience strategy, marketing technology, or a related field.
- Demonstrate strong experience in applying first-party and external data to media strategy, audience development, planning, or activation.
- Show proven capability in leading technology-adoption or transformation workstreams across multiple teams or markets.
- Possess a strong practical understanding of generative AI, AI agents, and their application across media and marketing workflows.
- Have hands-on familiarity with platforms such as WPP Open, Gemini, or comparable AI, media, and data tools.
- Hold a Bachelor's degree or equivalent practical experience in a relevant discipline.
Nice to have
- Strong understanding of the Greater China media and marketing landscape, with experience supporting China and Taiwan
Skills and tech stack
Questions candidates ask
What is the location and work arrangement for this role?
This is a hybrid regional role based in Singapore, covering APAC data strategy workstreams along with dedicated AI strategy support for Greater China.
How is the time split between different focus areas?
Approximately 60% of the role focuses on regional data strategy, while the remaining 40% focuses on executing AI strategy in Greater China.
Who does this position report to?
The role reports to the APAC Data Strategy lead for the 60% regional data allocation, and to the Associate Director of AI Strategy for the 40% Greater China allocation.
What tools and platforms will I work with?
You will work hands-on with platforms such as WPP Open, Gemini, and various AI, media, and data tools to support campaign strategies and audience activation.