About this role
Attentive needs a senior product leader to build and scale an industry-defining autonomous Marketing Agent that fundamentally changes how brands connect with people. This hire will solve the challenge of transforming complex behavioral insights into a trustworthy, fully integrated AI system that guides and operates 1:1 personalization at scale. Working out of the New York, NY hub, the person stepping into this role will define product strategy, co-own the revenue number, and collaborate directly with the CEO, engineering, and machine learning teams to bring the product to thousands of enterprise brands.
Operating as the mini-GM of the product area, this leader will turn an ambitious, ambiguous opportunity into a focused roadmap that balances model reliability, cost, and customer value. Successful candidates bring deep experience in marketing, advertising, or ecommerce alongside strong AI/ML product leadership, combining technical fluency with rigorous customer-centric judgment. Anyone who thrives on cross-functional alignment, defining 0-to-1 autonomous systems, and taking end-to-end ownership of business outcomes will excel in this environment.
What you will do
- Define the product thesis, strategy, and north-star outcomes for Attentive's autonomous Marketing Agent.
- Work directly with customers and internal experts to understand marketing decision-making and identify areas where automation creates leverage.
- Turn ambitious opportunities into focused plans covering customer problems, product principles, roadmaps, and investment choices.
- Own the end-to-end agent experience and operating loop encompassing business goal understanding, plan formation, action, measurement, and iteration.
- Partner deeply with engineering and AI/ML teams on model strategy, data loops, tool use, retrieval, orchestration, and evaluation.
- Establish a rigorous system for evaluating the agent through metrics, experiments, and failure analysis.
- Lead across boundaries by clarifying ownership, resolving disagreements, surfacing risks, and building alignment.
What you need
- Ten or more years in product management or a closely related product leadership role with substantial ownership of AI/ML-powered products.
- Demonstrated history of shipping consequential AI/ML products that connect technical possibility to customer value and business outcomes.
- Experience leading 0-to-1 products in settings where the right answer was not obvious and paths evolved through learning.
- Sufficient technical fluency to engage credibly with researchers and engineers on model behavior, evaluation, architecture, and tradeoffs.
- Strong product judgment with the ability to identify high-leverage problems, make hard tradeoffs, and simplify complexity.
- Demonstrated habit of using customer evidence, experiments, and honest metrics to drive decision-making.
- Ability to operate as a mini-GM who sets direction, communicates directly, and takes responsibility for cross-functional outcomes.
Nice to have
- Marketing, advertising, or ecommerce experience
- Experience with agents, decision systems, or applied generative AI
Benefits
- Health & wellness perks
- Equity
- Competitive salary range
Skills and tech stack
Questions candidates ask
Where is this role located?
Attentive has employee hubs in New York City, San Francisco, London, and Sydney, and this specific position is listed for New York, NY.
What is the compensation for this position?
The US base salary range for this full-time position is $281,600 to $352,000 annually, plus equity and benefits.
What experience is required for this role?
Candidates need 10+ years in product management or a closely related product leadership role, including substantial ownership of AI/ML-powered products.
What will I be working on?
You will own the product strategy and execution for an industry-defining autonomous Marketing Agent, working closely with engineering, research, design, machine learning, data science, GTM, and customers.