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Senior CRM Lifecycle + Journeys Manager

QuinceGermany - Berlin; London, England, United Kingdom; Spain - MadridInternational
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Salary
Not listed
Job type
Full-time
Posted
22 Sept 2026
Status
Open · checked 7d ago

About this role

The Senior CRM Lifecycle + Journeys Manager role at Quince is based in Madrid, Spain, and suits an experienced lifecycle marketer ready to build and scale automated retention engines across the UK, Germany, and France. This position gives ownership of every triggered customer journey across email, SMS, push, and in-app for these international markets.

Role Overview

As a core builder on the international team, the person in this role will design the automation engine powering retention programs for new market launches. Responsibilities include building the logic for welcome series, browse and cart abandons, post-purchase flows, and win-back campaigns. Operating within UK and EU privacy regulations, this role focuses heavily on logged-in and app behavior while adapting channel economics and data hygiene for European markets.

Key Responsibilities

Build, launch, and own all triggered lifecycle flows for the UK, Germany, and France.
Partner with MarTech to ship AI agents and tooling aimed at reducing flow concept-to-deployment time by 50% within 90 days.
Collaborate with the data team to execute a rigorous testing roadmap with at least six A/B tests per quarter per flow per market.
Develop channel-cost decision logic across email, SMS, push, and in-app channels for each region.
Recover lost tracking signals from fingerprinting and consent restrictions by routing non-consenting users through app and logged-in channels.
Manage the localization pipeline alongside freelance copywriters for English, German, and French markets.
Partner with the tech team to maintain CDP data quality, integrations, and identity-resolution accuracy.

Requirements

Minimum of 6 years of lifecycle or marketing experience in DTC or ecommerce, with at least 3 years directly owning automated and triggered flows.
Hands-on technical experience with an ESP such as Iterable, Braze, Klaviyo, or Salesforce Marketing Cloud.
Strong experience with customer data platforms like Segment, mParticle, Hightouch, or Census.
Practical background in deploying AI agents or LLM workflows within marketing operations.
Proficient in SQL with the ability to self-serve in Looker or BigQuery.
Deep understanding of A/B testing methodology, statistical significance, and lifecycle metrics.
Working knowledge of UK and EU privacy laws including GDPR and PECR.

Nice to Have

Multi-market lifecycle experience covering the UK alongside Germany or France.
Background in fashion or home goods retail sectors.
App-native lifecycle campaign experience.
Fluency in German or French.

Skills and Tools

SQL
LLMs and AI Agents
Iterable or comparable ESPs
CDPs (Segment, mParticle, Hightouch, Census)
Looker or BigQuery
A/B Testing and Statistical Analysis
GDPR and PECR Compliance

Salary and Benefits

Base salary range of £80,000 to £90,000 GBP, varying based on experience level and location.
Eligible for bonus and equity programs.

About the Company

Quince is a direct-to-consumer brand on a mission to deliver high-quality essentials at low, fair, and sustainable prices through an innovative manufacturer-to-consumer model. The company culture is built for builders who reject conventional thinking, utilize data and technology, and thrive in a fast-paced environment.

How to Apply

To apply for this position, please visit the official Quince careers page and submit your application online.

Skills and tech stack

SQLLLM

Questions candidates ask

Where is this job located?

This position is based in Madrid, Spain, focusing on international markets including the UK, Germany, and France.

What experience is required for this role?

Candidates must have at least 6 years of lifecycle or CRM marketing experience in DTC or ecommerce, with a minimum of 3 years dedicated to owning automated and triggered flows end-to-end.

What technical tools do I need to be familiar with?

Applicants must be hands-on with an ESP like Iterable, Braze, or Klaviyo, a CDP like Segment or mParticle, and be proficient in SQL and Looker or BigQuery.

What is the salary range for this position?

The base salary range is £80,000 to £90,000 GBP, with potential bonus and equity available for eligible roles depending on experience and location.

How do I apply for this position?

Interested candidates should apply directly on the official company careers page.

Ready to apply?

The application is on the official Quince careers page.

Apply on company site