About this role
Complex digital performance strategies often fail to integrate organic search effectively, leaving clients without robust visibility in evolving search engines and generative models. To solve this, WPP Media needs a Senior Associate for Consulting SEO in Milan to lead technical assessments, keyword expansion, and link-building strategies that enhance search rankings across diverse industries. The person joining this team will shape organic performance by conducting in-depth keyword research, executing technical and content recommendations, and testing optimization techniques for Large Language Models such as GEO and AEO.
Operating within WPP Media's AI-driven unit, this professional collaborates daily with Web Analysts, CRO Specialists, and media teams to align search visibility with broader marketing campaigns. Candidates who thrive here typically bring agency-side or in-house experience, possess a solid grasp of web technologies like HTML, CSS, and JavaScript, and demonstrate curiosity about leveraging modern AI tools to streamline operational workflows.
What you will do
- Analyze business requirements to propose and implement high-performing SEO project solutions tailored to client objectives.
- Conduct ongoing, in-depth keyword research, including discovery and expansion of new keyword opportunities.
- Research, develop, and implement technical and content recommendations to achieve optimal SEO performance.
- Develop and execute comprehensive link building strategies.
- Implement and test optimization techniques for Large Language Models to maximize visibility and relevance in generative search responses.
- Collaborate closely with other SEO consultants, managers, web analysts, CRO specialists, media teams, and account teams to develop unified offers.
What you need
- Hold a BS or MS degree in engineering, marketing, or a related field.
- Demonstrate 2 to 3 years of progressive experience in an SEO-focused role either agency-side or in-house.
- Possess deep knowledge of ranking factors, search engine algorithms, and current optimization trends.
- Show prior experience in technical SEO, preferably for e-commerce or multi-country websites.
- Maintain in-depth experience with website analytics tools and common data visualization tools.
- Exhibit working knowledge of HTML, CSS, and JavaScript development and their constraints related to SEO.
- Maintain good proficiency in both written and spoken English.
Nice to have
- A second European language is a significant plus
Benefits
- Corporate Benefits & Discounts Platform
- Employee Wellbeing & Support Programs
- Language Platform with access to English and 49 other languages plus 1 complimentary guest account
- Dedicated e-learning platform with over 2000 courses
- Ticket Restaurant for every working day
- Company-paid Life Insurance and Non-Occupational Accident Insurance
Skills and tech stack
Questions candidates ask
What is the remote work policy?
The company believes the best work happens when teams are together, fostering creativity, collaboration, and connection in an open and supportive environment. Therefore, WPP Media has adopted a hybrid approach for this position.
What is the salary range for this role?
The gross annual pay range for this position at the time of posting is €25.000 to €42.000 EUR. Individual compensation is determined based on internal benchmarks, business needs, experience, level of responsibility, and qualifications.
What tools and technologies will I be using?
The role involves using website analytics tools such as Google Analytics and Adobe Analytics, common data visualization tools like Looker Studio, and search tools including Google Search Console, Semrush, Ahref, Lumar, Screaming Frog, AWR, and Majestic.
What kind of team environment and collaboration can I expect?
You will collaborate closely with other SEO Consultants, Managers, Web Analysts, CRO Specialists, Media teams, and Account teams to develop unified offers. This collaboration is fostered through an inclusive culture with frequent in-office events showcasing team wins and sharing thought leadership.