About this role
Driving strategic commercial deals and securing long-term commitments from major media agencies forms the core of the day-to-day work in this position. The selected professional will own the agency system and commercial architecture for Global Brands across APAC, operating as a senior individual contributor who works closely with regional leadership hubs in Singapore and India. This role exists to make X the default recommendation inside agency planning rooms by navigating complex holding-company structures, building working-level relationships with key decision-makers, and creating the conditions for sales teams to capture increased spend.
Ideal candidates thrive in a flat organizational structure where hands-on contribution and independent execution are expected. The team values individuals who possess exceptional prioritization skills, a strong work ethic, and the ability to communicate concisely with teammates. Anyone joining this group must be comfortable operating with ambiguity while leveraging an established network to drive revenue influence and partnership quality across multiple markets.
What you will do
- Build and execute the comprehensive agency development plan for Global Brands across the APAC region, targeting holding companies, regional hubs in Singapore and India, operating companies, and key independents.
- Structure and negotiate high-value commercial agreements including trading frameworks, incentives, and joint business plans that secure lasting commitments.
- Navigate intricate agency hierarchies by identifying key influencers, decision-makers, and split rights between regional offices and local markets.
- Act as a trusted advisor to priority agencies by educating their teams on product offerings, audience metrics, brand safety, and measurement tools.
- Collaborate directly with sales and market teams to convert established agency relationships into live campaigns and multi-market commitments.
- Identify untapped whitespace among agencies and systematically open doors to generate new streams of commercial revenue.
- Represent the organization at leadership forums, holding-company reviews, industry events, and localized working sessions.
- Monitor partnership health and commercial metrics continuously to course-correct proactively without waiting for quarterly reviews.
What you need
- Bring 10 to 12 or more years of professional background in media sales, agency development, or senior agency-side commercial leadership within the APAC region.
- Possess an active, established network of working-level relationships with Business Directors, Client Directors, and Account Directors who write plans and clear buys.
- Demonstrate a clear, documented record of driving revenue growth through strategic agency partnerships.
- Show proven experience in structuring commercial deals and navigating layered decision-making across holding and operating companies.
- Exhibit strong negotiation, presentation, and communication abilities capable of engaging regional CEOs and working-level directors alike.
- Maintain a deep, functional understanding of how media, creative, social, and performance agencies plan and buy media in APAC.
- Demonstrate the willingness and availability to travel regularly across Southeast Asia and India.
Nice to have
- Southeast Asian language skills
- Previous experience inside a holding-company network or major independent agency
- Platform-side agency development background
- Direct experience resetting or standing up agency partnerships in under-indexed markets
- Working fluency in how global brands brief regional and local agencies
Questions candidates ask
What is the expected travel commitment for this role?
Candidates must have a willingness to travel regularly across Southeast Asia and India as part of managing regional agency relationships.
Where are the regional hubs located for this position?
The position involves working closely with holding-company and regional leadership located in Singapore and India.
What type of organizational structure does the company use?
The organization operates with a flat structure where all employees are expected to be hands-on and contribute directly to the mission.