About this role
The Demand Generation team at Together AI builds integrated campaigns and account-based marketing programs that reach digital-native and AI-native companies running inference at scale. This senior practitioner will own bespoke ABM programs, direct campaign architecture across multiple channels, and collaborate closely with sales to map buying groups for top accounts. Success in the role requires deep campaign operations expertise, comfort with continuous experimentation, and the ability to partner across product marketing, brand, and RevOps to drive pipeline contribution.
Operating in San Francisco, the person joining this team will shape how marketing performance is measured while managing the demand generation and ABM technology stack. Candidates who thrive here are data-driven, experienced in marketing to technical decision makers, and capable of building out scalable processes in fast-growing environments.
What you will do
- Design and execute bespoke account-based marketing programs for top accounts in close partnership with Sales.
- Build integrated marketing campaigns spanning paid media, email, content syndication, webinars, and gifting programs.
- Collaborate with Product Marketing, Brand, Design, and Content to develop consistent messaging across the customer journey.
- Run continuous testing across ad creative, landing pages, and channel mix to optimize conversion rates.
- Partner with RevOps to manage the demand generation and ABM technology stack, incorporating AI tooling where appropriate.
- Measure account penetration and pipeline contribution against new logo goals by establishing clear reporting frameworks.
What you need
- Bring at least six years of experience in B2B demand generation, campaigns, or ABM within SaaS or digital-first environments.
- Demonstrate a proven background in targeting technical decision makers across engineering, IT, or cybersecurity.
- Possess deep expertise in account tiering, buying group mapping, intent data, and campaign orchestration.
- Show fluency in marketing automation platforms such as Marketo or HubSpot along with lead lifecycle management.
- Utilize data-driven methodologies and reporting tools like Hex or Tableau to interpret and communicate campaign performance.
Benefits
- Startup equity
- Health insurance
- Competitive benefits
Skills and tech stack
Questions candidates ask
What is the salary range for this position?
The US base salary range for this full-time position is $190K to $225K, alongside equity and benefits. Individual compensation is determined by experience, skills, and job-related knowledge.
Where is the role located?
The position is based in San Francisco. Salary ranges are determined by location, level, and role.
What tools and platforms will I use in this role?
You will work with marketing automation and campaign operations platforms like Marketo or HubSpot, and use reporting tools such as Hex or Tableau to interpret campaign performance.