Product Marketing Manager, Special Projects
About this role
Professionals who thrive on navigating ambiguity, shaping narratives for frontier technology, and operating with a high degree of autonomy will find this opportunity at Anthropic compelling. The marketing team leads go-to-market strategies for high-priority special projects, cross-cutting launches, and time-sensitive initiatives that define how the market understands Claude and the broader organization. This senior individual contributor owns end-to-end positioning, messaging, and program management by pulling together product, research, comms, sales, and marketing stakeholders.
Anthropic exists to create reliable, interpretable, and steerable AI systems that remain safe and beneficial for society. This specific position exists to manage complex, technically challenging launches where no existing playbook or established market category yet exists. Candidates who excel here possess a strong B2B product marketing background, excel at translating technical concepts into clear messaging, and operate comfortably in fast-moving environments.
What you will do
- Manage the end-to-end go-to-market strategy for a rotating portfolio of special projects, spanning positioning, messaging, launch execution, and enablement.
- Develop crisp and differentiated narratives for net-new capabilities and initiatives that lack established market categories or existing language.
- Translate complex technical subject matter, including safety and safeguards work, into clear messaging tailored for developers, enterprise buyers, and the broader ecosystem.
- Act as program lead by defining launch plans, timelines, and workstreams while aligning cross-functional stakeholders across product, research, comms, demand generation, and sales.
- Create core launch assets and source-of-truth materials such as messaging frameworks, narratives, FAQs, and enablement content for other teams to utilize.
- Partner closely with product and research leads to shape project framing and sequencing while gathering market and competitive insights.
- Build repeatable frameworks and playbooks to ensure future special projects launch faster and with greater consistency over time.
What you need
- Demonstrate a strong background in B2B product marketing with exceptional writing and messaging craft skills across positioning, narrative, and copy.
- Possess robust program management instincts with a history of personally running complex, multi-stakeholder launches from start to finish.
- Adapt quickly to technical subject matter and communicate it accurately to both technical and non-technical audiences.
- Work autonomously with high energy when handed ambiguous problems and trusted to determine the path forward.
- Collaborate effectively across cross-functional teams to align product, research, comms, and sales partners without relying on formal authority.
- Thrive in fast-moving, high-pressure environments characterized by shifting priorities and unwritten playbooks.
Nice to have
- 10+ years of product marketing experience in B2B or enterprise software as a senior individual contributor
- Experience marketing AI/ML products, developer platforms, or infrastructure
- Experience marketing in domains featuring significant trust, safety, security, or regulatory dimensions
- Track record of launching products or capabilities that established a new market category
- Prior experience in special projects, launch lead, or fixer-style roles spanning multiple product lines
Benefits
- Competitive compensation and benefits
- Optional equity donation matching
- Generous vacation
- Parental leave
Skills and tech stack
Questions candidates ask
What is the remote or hybrid work policy for this role?
All staff are expected to work from the San Francisco office at least 2 days a week, or be in an office at least 25% of the time, though some flexibility may be available for relocation during an interim period.
What is the annual compensation for this position?
The annual salary range for this role is listed at $320,000 USD.
What kind of experience is required for this role?
The position requires a B2B product marketing background with strong writing and messaging skills, program management experience for complex launches, and the ability to handle technical subject matter autonomously.
Does Anthropic provide visa sponsorship?
The company does sponsor visas and retains an immigration lawyer to help with the process, making every reasonable effort to secure a visa if an offer is made.