Role Overview
The Product Marketing Manager, Knowledge Work - Core Products role at Anthropic is a senior individual contributor position based in San Francisco, CA or New York City, NY. This position suits an experienced product marketer who wants to shape the foundational narrative and positioning for Claude's core knowledge-work suite, including Chat and Cowork.
Key Responsibilities
Define and evolve the positioning and messaging house for Chat, Cowork, and core knowledge-work products to ensure consistent storytelling across all decks and campaigns.
Build and maintain sales enablement assets, such as pitch decks, battlecards, and objection-handling guides, to give the go-to-market team closing confidence.
Create proof points, comparisons, and internal narratives that empower economic buyers and champions to justify purchase and adoption decisions.
Develop ideal customer profile (ICP) and persona frameworks that translate a diverse user base into targeted messaging.
Own website and product page messaging that serves as the initial introduction to Claude for potential users.
Build libraries of top use cases categorized by product, function, and persona to establish repeatable patterns for AI-augmented work.
Partner closely with go-to-market, marketing, and partner teams to maintain messaging alignment.
Build AI-native systems using Claude and beyond-chat workflows to keep foundational product marketing materials current and trustworthy.
Contribute to plans, pricing, and analyst relations materials as they intersect with core positioning.
Requirements
Proven experience owning positioning and messaging for an established software product utilized broadly across personas.
Strong writing and storytelling capabilities with the ability to adapt tone across pitch decks, web copy, battlecards, and persona documents.
Experience building ICP and persona frameworks and translating research into scalable messaging.
Experience creating sales enablement assets and collaborating directly with sales teams on win/loss dynamics and objection handling.
Comfort operating autonomously as an individual contributor to write and ship assets directly.
Strong systems thinking with the ability to move quickly in a dynamic environment.
Familiarity with using AI and Claude to inform and automate product marketing workflows.
Experience marketing AI or productivity software to a broad buyer base.
Minimum education of a Bachelor's degree or an equivalent combination of education, training, and experience in a relevant field.
Nice to Have
Experience with analyst relations processes and reports from firms like Gartner and Forrester.
Familiarity with plans and pricing presentation and packaging communication.
Prior experience as a Senior Product Marketing Manager or Product Marketing Manager Lead at a productivity, collaboration, or knowledge-work software company.
Skills and Tools
Product marketing strategy and execution
Messaging and positioning development
Sales enablement and battlecard creation
ICP and persona framework development
AI-native workflows and Claude utilization
Website and product page copywriting
Salary and Benefits
Annual base salary of $320,000 USD
Competitive compensation and benefits package
Optional equity donation matching
Generous vacation and parental leave
Flexible working hours
Visa sponsorship provided where possible
About the Company
Anthropic is a public benefit corporation focused on building reliable, interpretable, and steerable AI systems that are safe and beneficial for society. The company operates as a collaborative, highly cohesive team of researchers, engineers, policy experts, and business leaders working on large-scale AI research and products.
How to Apply
To apply for this position, please visit the official Anthropic careers page to submit your application on a rolling basis.
