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Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

AnthropicSan Francisco, CA | New York City, NYMarketing & Brand
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Salary
Not listed
Job type
Full-time
Posted
12 Aug 2026
Status
Open · checked 7d ago

About this role

Anthropic is seeking a Product Marketing Lead for GTM Strategy to spearhead the integrated growth motion for Claude for Knowledge Work in San Francisco or New York City. This role suits an experienced, hands-on marketer who wants to shape how millions of knowledge workers adopt AI collaboration into their daily routines.

Role Overview

Anthropic is looking for a Product Marketing Lead to own the go-to-market strategy and integrated growth motion for Claude for Knowledge Work, including chat, Cowork, Claude for Office, and Tag. Operating primarily as an individual contributor in year one, the lead will build plans, craft campaigns, and ship content directly while coordinating broader team efforts. The position requires staff to work from either the San Francisco or New York office at least two days a week.

Key Responsibilities

Define segment-by-segment marketing and growth strategies, prioritizing key functional areas and determining initial focus.
Set content direction by shaping flagship narrative content and building on core messaging and launch foundations.
Turn activation into a flywheel within enterprise accounts by identifying champions and running workshops, webinars, and lifecycle programs.
Own flagship acquisition and activation campaigns, including integrated "Hand off your tasks to Claude" programs.
Inform digital, social, and influencer motions across operations, finance, legal, marketing, and productivity creator spaces.
Coordinate across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success without direct authority.
Build and ship plans, campaigns, and content directly as an individual contributor during the first year.
Track and report progress regarding awareness, preference, growth metrics, revenue contribution, and campaign efficiency.

Requirements

Experience creating marketing programs for functional users or buyers across operations, finance, legal, or sales.
Strong cross-functional collaboration skills with a track record of driving work through influence across multiple marketing disciplines.
Exceptional storytelling and content instincts, demonstrated through executive series or customer story programs.
Proven grit and leadership in high-scale, high-velocity environments.
Comfort operating autonomously as an individual contributor in the first year.
Minimum education of a Bachelor’s degree or an equivalent combination of education, training, and experience in a relevant field of study.

Nice to Have

10+ years of growth and product marketing and/or demand gen experience for portfolio or product-line scopes.
Experience marketing productivity, collaboration, or AI-powered enterprise products to knowledge workers.
Background running community, influencer, or creator programs for B2B audiences.
Experience building unaided awareness and preference for a specific product name within an established category.
Experience responding to competitive dynamics in a fast-moving market.

Skills and Tools

Go-to-market strategy development
Product marketing and narrative content creation
Cross-functional campaign coordination
Enterprise account activation and lifecycle marketing
Digital, social, and influencer program management

Salary and Benefits

Annual base salary range of $320,000 to $400,000 USD
Competitive compensation and benefits package
Optional equity donation matching
Generous vacation and parental leave
Flexible working hours
Visa sponsorship available for qualifying candidates

About the Company

Anthropic is a public benefit corporation creating reliable, interpretable, and steerable AI systems to ensure artificial intelligence is safe and beneficial for society. Operating as a collaborative team of researchers, engineers, policy experts, and business leaders, the organization views AI research as an empirical science akin to physics and biology, tackling large-scale research efforts together.

How to Apply

Interested candidates should visit the official Anthropic careers page to submit an application on a rolling basis.

Questions candidates ask

What is the salary range for the Product Marketing Lead position?

The annual salary range is $320,000 to $400,000 USD.

Where is this job located?

The role is based in San Francisco, CA or New York City, NY, with an expectation to work from the office at least two days a week.

Is visa sponsorship available for this role?

Yes, Anthropic sponsors visas for qualifying candidates and retains an immigration lawyer to assist with the process.

Will this role manage a team immediately?

In year one, this position operates primarily as an individual contributor who builds and ships plans directly, with room to grow a team as the motion matures.

What education is required to apply?

A Bachelor’s degree or an equivalent combination of education, training, and/or experience in a relevant field of study is required.

Ready to apply?

The application is on the official Anthropic careers page.

Apply on company site