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Marketing Operations Analyst

GliaMexicoRevenue Operations
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
17 Jun 2026
Status
Open · checked 7d ago

About this role

Glia is seeking a Marketing Operations Analyst to join their team in Mexico on a remote, full-time basis. This opportunity suits an organized professional with a strong background in marketing or revenue operations who wants to optimize tech stacks and data flows.

Role Overview

The Marketing Operations Analyst will maintain and improve the technical infrastructure supporting the marketing department. This position involves keeping marketing platforms functioning smoothly, ensuring accurate data synchronization, and designing automated processes to boost efficiency across the revenue operations department.

Key Responsibilities

Oversee the day-to-day management of marketing systems, including Marketo and Salesforce, while ensuring seamless data integration between tools.
Identify and resolve system integration gaps in collaboration with IT and Revenue Operations teams.
Oversee lead lifecycle procedures such as managing field rules, handling duplicate data cleanups, and optimizing funnel stages.
Maintain vendor relationships, assist with software renewals and contract management, and document operational workflows.
Design AI-driven workflows to minimize manual tasks related to lead routing, campaign management, and data hygiene.
Maintain campaign tagging and UTM guidelines to accurately measure marketing-driven revenue.
Create user-friendly dashboards and reports, translating raw metrics into actionable business trends.

Requirements

Professional background in revenue operations, marketing operations, or a comparable function, with B2B SaaS experience considered an advantage.
Practical experience administering CRM platforms like Salesforce and marketing automation tools like Marketo, including integration management.
Familiarity with testing or managing tools such as 6Sense, Google Analytics, LeanData, ZoomInfo, and Gong.
Understanding of B2B SaaS sales funnels, including metrics like pipeline, annual recurring revenue, annual contract value, and churn.
Ability to independently build clean data models and reports.
Daily usage of AI applications like ChatGPT or Claude to enhance productivity.
Strong self-management skills to track tasks, respect deadlines, and proactively address challenges.
Fluent communication abilities in English across email and social channels, with the capacity to address both technical and non-technical audiences.
Proficiency in at least one data analysis tool beyond standard Excel, such as Salesforce Reports, Tableau, or basic SQL.

Nice to Have

Practical familiarity with SQL, APIs, or reverse ETL applications.
Possession of a Marketo Certification.
Knowledge of account-based marketing and multi-touch attribution models.
Experience using business intelligence software such as Looker Studio, Tableau, or Power BI.

Skills and Tools

Marketo
Salesforce
SQL
AI Tools (ChatGPT, Claude)
Google Analytics
ZoomInfo
LeanData
Gong
6Sense
Tableau

About the Company

Glia operates as a Banking AI platform designed to help credit unions and community or regional financial institutions improve efficiencies, drive deposits, and accelerate loan growth. The company provides a centralized AI Operating System that layers over existing technology stacks to automate front-office and back-office workflows. Backed by over 700 financial institutions, Glia emphasizes security, reliability, and contractual guarantees.

How to Apply

Interested candidates should visit the official Glia careers page or official company resources to submit an application.

Skills and tech stack

SQL

Questions candidates ask

Is this position remote?

Yes, this role is located in Mexico and offers remote work flexibility.

What department does this role belong to?

The Marketing Operations Analyst is part of the Revenue Operations department.

What primary CRM and marketing automation platforms are used?

The position primarily involves working with Salesforce as the CRM and Marketo as the marketing automation platform.

Are AI tools utilized in this role?

Yes, the position requires the daily use of AI tools such as ChatGPT or Claude to accelerate work tasks and build AI workflows for lead routing and data cleanup.

What specific experience is considered a bonus?

Bonus qualifications include working knowledge of SQL, APIs, Marketo certification, account-based marketing, multi-touch attribution, and business intelligence tools like Tableau or Power BI.

Ready to apply?

The application is on the official Glia careers page.

Apply on company site