Marketing Analytics Lead, Enterprise Marketing
About this role
Analytical professionals who thrive on untangling complex marketing data and driving consensus across diverse teams will find a natural fit in this position. Anthropic is expanding its enterprise marketing efforts and needs a dedicated leader to design and govern the organization's core measurement framework. Operating as a hands-on individual contributor supported by data engineering and science, you will connect marketing activities directly to pipeline growth, revenue milestones, and product usage.
This role exists to ensure that leadership and marketing teams rely on a single, trusted source of truth when evaluating program effectiveness and investment strategies. You will build data models, write complex SQL queries, and foster data literacy among non-technical stakeholders. Success in this position requires a balance of technical rigor, cross-functional diplomacy, and the autonomy to turn vague questions into actionable business insights.
What you will do
- Design and maintain a comprehensive marketing measurement framework that connects campaign activities to revenue and product usage.
- Build underlying data models and write advanced SQL queries to analyze large datasets related to funnel performance.
- Develop executive-ready dashboards that serve as the primary source of truth for weekly performance reviews.
- Partner with finance, sales strategy, and field marketing teams to establish unified metric definitions.
- Drive organizational adoption of reporting tools by educating stakeholders on data interpretation and methodology.
- Surface proactive insights and strategic recommendations to shape future marketing investments.
- Collaborate with data engineering to resolve data quality issues and address framework gaps.
What you need
- Demonstrated professional background in marketing analytics, covering lead funnels, enterprise attribution, and product usage.
- Practical experience designing trustworthy metrics and data models from scratch using tools like dbt.
- Advanced proficiency in writing analytical SQL against large volumes of data.
- Strong cross-functional communication skills with a proven ability to align diverse teams on metric definitions.
- Experience presenting performance insights directly to executive leadership in clear formats.
- Comfort operating with autonomy and setting strategic direction without a predefined roadmap.
Nice to have
- Experience building marketing measurement for both enterprise sales-led and product-led growth motions
- Familiarity with marketing attribution models and practical tradeoffs
- Background in data science, analytics engineering, or marketing operations
- Experience working with CRM and marketing automation data such as Salesforce
- Experience standing up a measurement practice where one did not exist before
Benefits
- Competitive compensation
- Competitive benefits
- Optional equity donation matching
- Generous vacation
- Parental leave
- Flexible working hours
Skills and tech stack
Questions candidates ask
What is the remote work or office policy for this role?
Anthropic maintains a location-based hybrid policy where staff are expected to work from one of the offices in San Francisco or New York City at least 25% of the time, though some roles may require additional in-office presence.
What is the annual compensation range for this position?
The annual base salary range for this marketing analytics lead role is $255,000 to $320,000 USD.
Will visa sponsorship be provided for qualified candidates?
Anthropic does sponsor visas and retains an immigration lawyer to help, making every reasonable effort to secure a visa if an offer is extended.
What kind of cross-functional collaboration is required?
You will partner closely with field marketing, partner marketing, campaign marketing, finance, sales strategy, sales development, data science, and data engineering to align on metric definitions and maintain a unified view of the funnel.