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Manager, Growth & Marketing Subscriptions

The Weather CompanyNew York, NY42340 Subscription & Partner Management
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Salary
$85K - $110K USD
Job type
Full-time
Posted
10 Jul 2026
Status
Open · checked 7d ago

About this role

The Weather Company is seeking a Manager, Growth & Marketing Subscriptions in New York, NY to drive user acquisition, retention, and monetization for web and mobile platforms. This professional will shape go-to-market strategies and optimize subscription offerings, making it an ideal fit for experienced growth marketers looking to thrive in a fast-paced environment.

Role Overview

The Manager, Growth & Marketing Subscriptions will support the strategic development, expansion, and execution of subscription offerings across web, mobile web, and app platforms. Working out of New York, NY, this individual collaborates closely with the Director of Growth & Marketing Subscriptions to define go-to-market strategies for new products and enhance existing ones. The person in this position serves as a central bridge connecting Creative, Product, and Engineering departments. Responsibilities include building compelling messaging that highlights subscription value propositions while navigating a large-scale organizational transformation.

Key Responsibilities

Support comprehensive subscription marketing strategies focusing on customer acquisition, conversion, activation, retention, and monetization.
Create differentiated subscription positioning and messaging that clearly articulates user benefits.
Manage growth channels by executing rigorous A/B testing and optimization initiatives across the funnel.
Act as a primary marketing partner during product development, leveraging competitive analysis and consumer insights.
Coordinate closely with Product and Engineering teams to launch fresh subscription offers and improve the onboarding user journey.
Identify novel entry points and interaction methods to acquire subscribers beyond traditional growth hacking.

Requirements

Possess 5 to 8 years of progressive experience in growth marketing or a related discipline, including at least 2 years focused specifically on subscription-based products.
Hold a Bachelor's degree in Marketing, Business, or a related field.
Demonstrate background in subscription marketing, featuring exposure to bundled subscriptions, complex pricing tiers, upsells, and cross-sells.
Exhibit solid knowledge of the app ecosystem, covering subscription models and technical nuances of iOS and Google Play.
Show strong analytical fluency using data such as cohort analysis, LTV, churn metrics, and A/B testing.
Display excellent cross-functional collaboration skills alongside strong written and verbal communication abilities.
Comfort using AI tools such as Claude and Mercury as part of the daily workflow.

Nice to Have

An MBA or advanced degree is considered a plus.

Skills and Tools

Growth Marketing
A/B and Multivariate Testing
Funnel Optimization
Subscription Marketing
App Ecosystem Knowledge (iOS and Google Play)
Data Analytics (LTV, Churn, Cohort Analysis)
Cross-functional Collaboration
AI Workflow Tools (Claude, Mercury)

Salary and Benefits

Base salary range of $85,000 to $110,000 per year, determined by factors such as geographic region, internal equity, skills, and experience.
Flexible Time Off program.
Hybrid work model.
Multiple medical insurance options, including a $0 cost premium employee coverage plan.
Day-one benefits including a competitive 401K match with no vesting requirement, plus national health, dental, and vision plans.
Progressive family plan benefits.

About the Company

The Weather Company stands as the world’s leading weather provider, supplying high-volume weather data, insights, advertising, and media solutions across digital properties like weather.com and wunderground.com. Reaching hundreds of enterprise clients and over 360 million monthly active users, the organization blends human judgment and expertise with advanced technology and AI to help people and businesses make informed decisions in a privacy-forward manner.

How to Apply

Interested candidates should visit the official The Weather Company careers page to submit an application for this opportunity.

Questions candidates ask

What is the salary range for this role?

The base salary ranges from $85,000 to $110,000 annually, depending on factors such as geographic region, knowledge, skills, and experience.

Where is the position located?

The position is based in New York, NY, with a hybrid work model available.

How many years of experience are required?

Candidates need 5 to 8 years of progressive experience in growth marketing or a related field, with a minimum of 2 years focused specifically on subscription-based products.

What benefits are available on day one?

Benefits effective on the first day of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans, alongside various medical insurance options.

What platforms will this subscription role cover?

This role covers Web, Mobile Web, and App environments.

Ready to apply?

The application is on the official The Weather Company careers page.

Apply on company site